BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT
Treasure Data | October 31, 2022
Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room solution by Amazon Ads, to help advertisers better understand audience segments, advertising performance, and streamline insight generation. Treasure Data is the first CDP vendor integrated with Amazon Marketing Cloud.
Marketers are increasingly using CDPs to maintain their first party CRM information. At the same time, it is estimated that 80% of advertisers with media budgets of $1 billion or more plan to utilize clean rooms by 2023. To help advertisers acquire more value from their clean room experiences, this seamless integration between Treasure Data's CDP and Amazon Marketing Cloud, enables enterprises to develop richer and more timely insights for optimized marketing, advertising, and campaign investments.
"As a pioneer in the CDP industry, Treasure Data is honored to be the first customer data platform to have completed this unique integration with Amazon Marketing Cloud. "The integration helps our customers to increase the overall effectiveness of their marketing and advertising campaigns with this global and privacy-safe solution."
John Baudino, Vice President of Partnerships at Treasure Data
Treasure Data customers using Amazon Ads for campaigns will now be able to easily send curated audiences to Amazon Marketing Cloud for enhanced and aggregated and anonymized insights such as audiences' in-market groups, lifestyle cohorts, and brand engagement patterns. The enriched segments derived from Amazon Marketing Cloud insights can then be used to fine-tune audience strategy for an advertiser's Amazon DSP campaigns. Audience insights returned are aggregated and anonymous.
Features enabled through the integrations will be available to customers through the Treasure Data Marketplace.
About Treasure Data
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales, and retention.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT
Dynata | November 01, 2022
Dynata today announced it has appointed Mike Petrullo as chief executive officer (CEO), effective immediately. Petrullo succeeds Gary S. Laben, who served more than six years as CEO and led the company's transformational journey to becoming the world's largest first-party data platform for insights, activation and measurement.
Dynata has shaped a new model for the insights and marketing industry. The company has expanded from using first-party data to generate insights to more broadly leveraging those insights to activate marketing campaigns and measure results at scale. Dynata's transformation was recognized by clients and peers as the No. 1 Most Innovative Supplier in GreenBook's 2022 GRIT Top 50 report released in September, in addition to earning the top spots in the Data & Analytics and Field Service provider categories — the core strengths of Dynata's business.
Petrullo joins Dynata at a pivotal juncture in its strategic transformation. He brings more than 30 years' global executive-level experience in the business services and technology arenas, with particular focus on strategic planning, operational excellence, process improvement and change management. His background encompasses both high-growth environments, including building businesses organically and through mergers and acquisitions, and transformational environments, having successfully integrated large, complex businesses. Most recently, he served more than seven years as a member of the board of directors of DISA Global Solutions, and four years as CEO of Dodge Data & Analytics, a leading data, analytics and intelligence provider. Before joining Dodge, Petrullo served five-plus years as CEO and president of HireRight Solutions, Inc., a unified global software and data platform, and one of the world's top providers of pre-employment screening.
"I'm thrilled to join Dynata and build on the accomplishments and extraordinary work that's helped differentiate our business in the industry," Petrullo said. "We'll continue to empower our team members to deliver the highest-quality services to our clients. And as our industry evolves, we'll focus relentlessly on growing Dynata by investing in innovative products and solutions, and expanding our industry leadership in high-quality, fully permissioned first-party data — the cornerstone for accurate and actionable insights."
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific.
BIG DATA MANAGEMENT, DATA SCIENCE
Amazon | September 16, 2022
Today at Accelerate, Amazon’s annual seller conference, Amazon announced new features to Manage Your Experiments, a tool that helps sellers optimize content on product detail pages to drive higher rates of conversion, increasing their sales by up to 25%. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that help brands analyze marketing campaigns and identify areas to acquire new customers and drive repeat purchases. This new set of industry-leading tools makes it easier for sellers to tap into customer insights and analytics data to launch new products and increase sales.
“We’re focused on supporting sellers as they work to build and grow their business,” said Benjamin Hartman, vice president of Amazon North America Selling Partner Services. “The tools we’re announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value. We’re committed to continuing to develop tools and features that deliver actionable insights for sellers.”
“We have been working with Amazon since the beginning, leveraging data to build our business into one of the largest jewelry sellers on Amazon,” said Tal Masica, founder of PAVOI Jewelry. “Thanks to enhancements to the Search Analytics Dashboard and Product Opportunity Explorer, we now have the ability to analyze search trends at a granular level, giving us actionable insights to improve both trend forecasting and design for future collections – so we can continue delivering quality sustainable jewelry that our customers love to wear every day.”
Amazon offers a range of industry-leading tools that empower sellers to optimize their listings, better understand customers, differentiate their brands, and grow their business. The following new tools were announced at Accelerate 2022:
Manage Your Experiments is designed to increase the quality of product detail pages and drive higher conversion. With Manage Your Experiments, brands are able to run A/B tests on their titles, main images, and A+ content to see what performs best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now opt-in to auto-publish winning experiments to the product detail page, automating their A/B tests. Sellers benefit from traffic from hundreds of millions of Amazon customers, and the new Manage Your Experiments features make it easier to test more content, faster.
Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. For the first time, brands can download Search Query and Catalog Performance data and new ASIN-level details. This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining Amazon data with the seller’s own business data. The enhanced Search Analytics Dashboard is launching worldwide in September.
Product Opportunity Explorer builds on its successful beta introduction in 2021, continuing to offer rich, accurate data that helps sellers understand, gauge, and evaluate product opportunities in the Amazon store. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. For the first time, Amazon has now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work backward from the customer, using customer feedback from product review insights and product star ratings, to help brands determine what features they should build and prioritize as they launch new products or modify existing ones.
Marketplace Product Guidance, initially announced in 2021, has been enhanced to provide Selection Recommendations—products in high demand—for U.S. sellers looking to expand to France, Italy, and Spain. Selection Recommendations give sellers insight as to products not currently offered that fit a seller’s portfolio, surfacing new growth opportunities. The tool takes the guesswork out of which products should be considered in those stores, based on customer demand. These recommendations are personalized and ranked based on their opportunity score as calculated by machine learning models that are designed to predict the best opportunities for new selection.
Every year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to helping sellers succeed. Sellers are responsible for more than half of Amazon’s physical product sales; sellers in our store employed and provided jobs for more than 1.5 million people in the United States.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
AllCloud | November 14, 2022
AllCloud, a global cloud services company AWS Premier Partner and Snowflake Premier Partner, announces the launch of the Matillion One Click solution, its latest Solutions Factory offering. AllCloud’s Matillion One Click solution is an IP-led solution that accelerates customers’ journey to the cloud for data analytics by helping them acquire data faster and at scale, reducing the amount of time it takes to fully productionize their Matillion instances by 75%. AllCloud is a Platinum Matillion Partner.
Matillion helps a company turn its raw data into timely and meaningful information. Its ETL tool integrates with an extensive list of pre-built data source connectors, loads the data into a cloud environment, and performs the transformations necessary in order to make data consumable by analytics tools such as Sigma, Tableau, Power BI, and more.
One of the challenges with ETL tools is that line-of-business leaders don’t understand the complexity of acquiring data, bringing it into a data warehouse and making it accessible. It’s an onerous process that can take a company months to achieve. With AllCloud’s Matillion One Click solution, companies can accomplish this goal in a matter of weeks, showing value to the business faster. AllCloud’s Matillion One Click solution complements Matillion’s ETL by adding six (6) critical components needed to fully productize their Matillion instance. Clients are now able to: rapidly setup and configure the initial deployment and configuration; automate the setup and maintenance of data pipelines and quality checks; automate testing of changes and promotions; monitor job, server, costs and performance; increase team productivity through CICD and Git integration; and manage upgrades and disaster recovery.
“AllCloud is focused on accelerating our customers’ journey to the cloud, whether that journey involves AWS, Salesforce or data analytics. “AllCloud’s Matillion One Click solution greatly enhances our ability to provide clients with data that is business-ready so they may realize increased revenues, find new revenue streams, improve margins and create a competitive advantage in the marketplace.”
Dave Taddei, SVP, Data and Analytics Practice, North America, at AllCloud
The AllCloud Matillion One Click solution is part of AllCloud’s Solution Factory. The AllCloud Solutions Factory supports every stage of a company’s cloud journey, from migration and modernization to security, compliance and DevOps, while optimizing cost and governance.
AllCloud is a global professional and managed services company providing organizations with the tools for cloud enablement and transformation. Through a unique combination of expertise and agility, AllCloud accelerates cloud innovation and helps organizations fully unlock the value received from the cloud.
As an AWS Premier Consulting Partner, a Salesforce Platinum Partner and Snowflake Premier Partner, AllCloud helps clients connect their front office and back office by building a new operating model that allows them to harness the benefits of cloud technology and data analytics. With the incorporation of our IP-based solutions into customer’s roadmaps, AllCloud also enables an increased productivity engine for clients and allows them to achieve operational excellence on the cloud, with a secure environment, at every milestone of their journey to becoming cloud first.