Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics

Piano | January 19, 2022

Advanced Analytics
Piano, the Digital Experience Cloud, today announced a partnership with Snowflake, the Data Cloud company, to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its sophisticated analytics tool—making it fast and easy to store, query, enrich and securely share data within the Snowflake ecosystem. These advanced capabilities enable real-time, accurate analysis of customer behavior to help organizations drive personalization at scale.

Launched in September 2021, Piano Analytics delivers a powerful analytics solution designed for broad accessibility and manipulation, regardless of an employee's level of data proficiency. By democratizing access to data, businesses can eliminate data silos and ensure all teams, from marketing to sales, data science to operations, are operating from a single source of truth. A core feature of the Piano Analytics solution is its superior data harvesting, which ensures data is clean, privacy-compliant, reliable and never sampled. This reduces risk for businesses and means they're able to confidently chart their path forward using the most accurate information at their disposal.

The Snowflake partnership improves data portability for Piano Analytics customers, who can now use Secure Data Sharing within Snowflake to easily connect their high-quality data into other systems in the Snowflake Data Cloud, such as business intelligence tools or data governance tools. This process, which can be completed in as few as two clicks, eliminates data silos within an organization, ensuring all teams can access and work from the same reliable source of information.

Thanks to Snowflake's architecture, Piano Analytics users also benefit from faster querying times, allowing teams to understand and optimize campaigns faster without compromising data quality or integrity.

"We've long admired Snowflake's leading position in the data industry. When we built our Piano Analytics platform on Snowflake, we knew it would dramatically enhance both our capabilities and our user experience. As our relationship continues, we're eager to partner with Snowflake in new ways to revolutionize how organizations work with their data and use it to create superior digital experiences for their customers."

Trevor Kaufman, CEO, Piano

Piano's tools for data analysis and activation are already used by blue chip clients in many industries, including publishing, broadcasting, financial services, travel and more, to understand their audiences and personalize customer experiences.

"The Snowflake and Piano partnership is focused on providing customers with the tools to enhance the customer experience with cutting-edge efficiency and performance," said Colleen Kapase, SVP of Worldwide Partnerships at Snowflake. "Together, we can empower joint customers to drive personalized digital strategies and connect them to other data-driven organizations through the Snowflake Data Cloud."

Learn more about this partnership during Snowflake's Media Data Cloud Summit on January 19, 2022. Piano will discuss how secure data sharing through Snowflake helps organizations put the right data in the hands of every employee.

About Piano
Piano's Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Philadelphia with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Linkedin, Nielsen, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, PERFORMANCE MANAGEMENT

Talend Named a Leader in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Talend | November 07, 2022

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BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Snowplow launches Data Product Accelerators, Snowplow BDP Cloud and Enterprise updates

Snowplow | November 03, 2022

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BigID | November 30, 2022

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Anonos | November 02, 2022

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The same report mentions that "synthetic data applications have expanded beyond automotive and computer vision use cases to include data monetization, external analytics support, platform evaluation and the development of test data." “Statice and Anonos share the goal of helping enterprises use more of their data assets, minus the usual conflicts and compromises. “Now organizations have the benefits of high-privacy, high-utility statutory pseudonymization combined with those of a proven synthetic data product for granular control throughout the data lifecycle.” Anonos Co-CEO and President Ted Myerson Enterprises have the option of using synthetic data whenever possible, and then combining it with Anonos’ non-identifiable yet 100% accurate Variant Twins® when there are privacy variables and risks – for example, to ensure compliance with Schrems II and the U.S. CLOUD Act for compliant data transfers across international borders. “From non-production use cases to full-production processing, more data control, privacy and accuracy aren’t just possibilities but actual realities,” Myerson added. Anonos was named as a Cool Vendor by Gartner because of its Variant Twin technology and recognized in August for data security as a service in the “Gartner Hype Cycle for Data Security, 2022.” Data Embassy delinks data from both direct and indirect identifiers to obscure identity while enabling organizations to use more of their data for lawful analytics, artificial intelligence, machine learning, data sharing and data transfer. It works by transforming source data into statutorily pseudonymized and 100% accurate Variant Twins authorized for specific purposes. They are embedded with multi-level data privacy and security controls that are technologically enforced, so they can travel anywhere. Controlled relinking to the original data accelerates speed to insights, but that process can only occur with the addition of other data held separately by the data controller or an authorized party. Statice’s co-founders Omar Ali Fdal and Mikhail Dyakov join the Anonos leadership team, and all 23 Statice employees become Anonos employees for a total of 65, with a majority located in Europe. “We are thrilled to join Anonos to accelerate the development of an entire range of modern data protection solutions, helping organizations across industries be more confident in data privacy and security so they can gain more business value from their data,” said Omar Ali Fdal, co-founder of Statice. “Our visions and strengths are aligned in de-risking data so our customers can responsibly pursue data-driven initiatives to accomplish their business goals.” “We recognized the great potential of privacy-enhancing technologies in the market early on. Especially in Germany and Europe, data protection law is strict, privacy concerns are manifold and our clients, as well as their customers' demand for the protection of private data is very high. 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PwC is no longer a stockholder of Statice; Anonos is now the 100% stockholder of Statice. About Anonos Anonos is a global software company that provides the only technology capable of protecting data in use with 100% accuracy, even in untrusted environments, making otherwise restricted assets accessible to expand and expedite data-driven initiatives. Its patented Data Embassy platform transforms source data into Variant Twins: non-identifiable yet 100% accurate data assets for specific use cases. Because multi-level data privacy and security controls are embedded into the data and technologically enforced, Variant Twins can travel anywhere – across departments, outside the enterprise, or around the globe. Therefore, data protection teams and data users can collaborate to advance projects for capturing valuable insights without compromising privacy, security, accuracy or speed. Anonos. Data without the drama. About Statice Statice develops state-of-the-art data privacy technology that helps companies double-down on data-driven innovation while safeguarding the privacy of individuals. Thanks to the privacy guarantees of the Statice data anonymization software, companies generate privacy-preserving synthetic data compliant for any type of data integration, processing and dissemination. With Statice, enterprises from the financial, insurance and healthcare industries can drive data agility and unlock the creation of value along their data lifecycle. Safely train machine learning models, finally process your data in the cloud, or easily share it with partners.

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