Business Strategy

Revenue Management Optimization Provider Cornerstone Capabilities Acquired by NielsenIQ

Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients, was acquired by NielsenIQ today. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers.

NielsenIQ’s Connect platform, combined with Cornerstone’s AI technology Curve, and unrivaled data assets, will extend the company’s price and promotion analytics leadership by creating best in class, end-to-end revenue management solution fully integrated with clients’ financial, promotional and sales data, and scales globally.

The global analytics market, according to Market Research Future (MRFR), will reach nearly $133 billion by 2026, at a 29% CAGR. Price and promotion analytics is necessary, now more than ever, especially in environments with unpredictable or rising inflation, along with the unpredictability of the Covid-19 pandemic and other macroeconomic disruptions.

NielsenIQ’s flagship retail measurement and price and promotion solutions already measure 5 billion global transactions per month, covering over 300,000 traditional trade stores, tracking more than 64 million unique items, and operating in more than 90 countries, providing a truly comprehensive view of consumer behavior.

Cornerstone’s acquisition by NielsenIQ is the latest milestone in its continued commitment and strategic approach to investments that further bolster its existing product offerings with cutting-edge technologies to better serve CPG clients.

About NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ, powered by a pioneering consumer data platform and fueled by rich analytic capabilities, enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior to optimize performance across all retail platforms. Their open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

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The Modern Data Company | January 23, 2024

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InterSystems | January 12, 2024

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