BIG DATA MANAGEMENT

Sesame Software Announces New Data Connector for HubSpot, Empowering Users to Simplify Data Access and Accelerate Insights

Sesame Software | August 12, 2022 | Read time : 03:00 min

Sesame Software
Sesame Software, the innovative leader in Enterprise Data Management and creator of Relational Junction, today announced the addition of a new data source connector for HubSpot. With Relational Junction for HubSpot, you can easily connect HubSpot with cloud applications and relational databases to the data warehouse of your choice. This connector empowers data teams to improve data quality, eliminate silos, and uncover new insights to support data-driven decision-making.

HubSpot is a leading platform for inbound marketing, sales, and customer relationship management. With HubSpot, you can get exhaustive data on your marketing efforts and Relational Junction helps you take control of that data.

Relational Junction is a no-code data integration and replication platform able to easily connect HubSpot and a wide variety of other data sources to your various data destinations. Thanks to its scalable architecture and automation, you can easily grow your data without the need for labor-intensive processes, including manual data entry, data mapping, and maintenance. As a result, you have the data you need, continuously updated and all in one place, allowing for you to provide better customer experiences with more targeted and informed campaigns.

Connect Your HubSpot Data with Your Data Warehouse and Business Intelligence Tool
Relational Junction supports delivery to a wide range of cloud data storage and on-prem data warehouses, allowing you to consolidate all of your data into a single location for archiving, reporting, analytics, and more.

In a matter of minutes, you can connect your Hubspot marketing and sales data with other data sources. Send your Hubspot data to feed your BI, your data warehouse, or your custom analytics stack and see a full view of your leads, analytics, sales, and customer service information.

Relational Junctions Key Benefits:
  • Easily access, discover, and connect HubSpot data with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications
  • Replicate HubSpot data into your data warehouse quickly and with no coding necessary
  • Move data at the fastest possible speed with hyper-threaded high-volume data connectors
  • Keep data fresh with automated data syncs for timely insights and accurate reporting

About Sesame Software
Sesame Software is the Enterprise Data Management leader, delivering data rapidly for enhanced reporting and analytics. Sesame Software's patented Relational Junction data platform offers superior solutions for data warehousing, integration, backup, and compliance to fit your business needs. Quickly connect to SaaS, on-premise, and cloud applications for accelerated insights.

Spotlight

See how easy it is to use DB Migrate to move data from Netezza Platform to IBM Integrated Analytics System.


Other News
BIG DATA MANAGEMENT

integrate.ai Announces Availability of New Platform for Collaborative Machine Learning and Analytics Across Sensitive Data

integrate.ai | August 18, 2022

integrate.ai, a SaaS company helping developers solve the world’s most important problems without risking sensitive data, today announces the availability of its privacy-preserving machine learning and analytics platform. The platform leverages federated learning and differential privacy technologies to unlock a range of machine learning and analytics capabilities on data that would otherwise be difficult or impossible to access due to privacy, confidentiality, or technical hurdles. Traditional approaches to machine learning and analytics require centralization and aggregation of data sources, often necessitating data-sharing agreements and supporting infrastructure. This can present an insurmountable roadblock for the world’s most important data-driven problems, particularly in the healthcare, industrial, and finance sectors, where data custodians must enforce the highest privacy and security standards to ensure regulatory and contractual compliance. With integrate.ai’s solution, collaboration barriers can be broken as data does not need to move. It allows data to stay distributed in its original protected environments, while unlocking its value with privacy-protective machine learning and analytics. Operations such as model training and analytics are performed locally, and only end-results are aggregated in a secure and confidential manner. “When data can be securely accessed and collaborated upon, we unlock boundless opportunities for life-saving research and innovation. By allowing organizations to work in a federated way, our platform helps reduce cost structure, accelerate progress against product roadmaps and capture new revenue opportunities—all with more speed and flexibility than any other solution on the market. “Business and technology leaders alike increasingly recognize the global shift towards a more distributed paradigm. After serving at the forefront of this shift over the past five years, this platform will continue to grow into a product suite of easy-to-use tools for developers addressing humanity’s greatest challenges.” Steve Irvine, founder and CEO of integrate.ai integrate.ai is packaged as a developer tool, enabling developers to seamlessly integrate these capabilities into almost any solution with an easy-to-use software development kit (SDK) and supporting cloud service for end-to-end management. Once integrated, end-users can collaborate across sensitive data sets while data custodians retain full control. Solutions incorporating integrate.ai can serve as both effective experimentation tools and production-ready services. DNAstack, a company that offers software for scientists to more efficiently find, access, and analyze the world’s exponentially growing volumes of genomic and biomedical data, is using integrate.ai’s product platform to support federated learning in their work in autism. DNAstack leads the Autism Sharing Initiative, an international collaboration to create the largest federated network of autism data, empowering better genetic insights and accelerating precision healthcare approaches. “Autism is complex and research has shown the value of connecting massive datasets to drive critical insights. Genetic and health datasets are large, sensitive, and globally distributed, making it impossible to bring them all together in one place,” said Marc Fiume, co-founder and CEO of DNAstack. “Federated learning will empower us to ask new questions about autism across global networks while preserving privacy of research participants.” In the heavily regulated worlds of healthcare, financial services, and manufacturing, roadblocks to collaborating with sensitive data abound – from existing and proposed privacy regulations and intellectual property (IP) concerns to the high cost of centralizing massive datasets. Data science initiatives often fail or never start in the areas where their impact could be most life changing, such as early cancer diagnoses and detections of fraud, underscoring the considerable need for privacy-preserving data analytics solutions. Armed with experience serving enterprises across six industries and the construction of its own data network, which leveraged 20B interactions between businesses and people, integrate.ai enables safe access to sensitive data with developer tools for privacy-safe machine learning and analytics. About integrate.ai integrate.ai is a SaaS company democratizing access to privacy-enhancing technology to help developers solve the world’s most important problems without risking sensitive data. By breaking down collaboration barriers within and between organizations, integrate.ai empowers developers and data teams with the privacy-preserving tools they need to harness collective intelligence. Armed with experience serving enterprises across six industries and the building of its own data network, which leveraged 20B interactions between businesses and people, integrate.ai’s product platform is increasing quality data access in healthcare research, financial services, industrial IoT and manufacturing, process automation, advertising, marketing and more.

Read More

BIG DATA MANAGEMENT,DATA SCIENCE

Amazon Unveils Additional Analytics and Data to Empower Seller Success

Amazon | September 16, 2022

Today at Accelerate, Amazon’s annual seller conference, Amazon announced new features to Manage Your Experiments, a tool that helps sellers optimize content on product detail pages to drive higher rates of conversion, increasing their sales by up to 25%. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that help brands analyze marketing campaigns and identify areas to acquire new customers and drive repeat purchases. This new set of industry-leading tools makes it easier for sellers to tap into customer insights and analytics data to launch new products and increase sales. “We’re focused on supporting sellers as they work to build and grow their business,” said Benjamin Hartman, vice president of Amazon North America Selling Partner Services. “The tools we’re announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value. We’re committed to continuing to develop tools and features that deliver actionable insights for sellers.” “We have been working with Amazon since the beginning, leveraging data to build our business into one of the largest jewelry sellers on Amazon,” said Tal Masica, founder of PAVOI Jewelry. “Thanks to enhancements to the Search Analytics Dashboard and Product Opportunity Explorer, we now have the ability to analyze search trends at a granular level, giving us actionable insights to improve both trend forecasting and design for future collections – so we can continue delivering quality sustainable jewelry that our customers love to wear every day.” Amazon offers a range of industry-leading tools that empower sellers to optimize their listings, better understand customers, differentiate their brands, and grow their business. The following new tools were announced at Accelerate 2022: Manage Your Experiments is designed to increase the quality of product detail pages and drive higher conversion. With Manage Your Experiments, brands are able to run A/B tests on their titles, main images, and A+ content to see what performs best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now opt-in to auto-publish winning experiments to the product detail page, automating their A/B tests. Sellers benefit from traffic from hundreds of millions of Amazon customers, and the new Manage Your Experiments features make it easier to test more content, faster. Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. For the first time, brands can download Search Query and Catalog Performance data and new ASIN-level details. This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining Amazon data with the seller’s own business data. The enhanced Search Analytics Dashboard is launching worldwide in September. Product Opportunity Explorer builds on its successful beta introduction in 2021, continuing to offer rich, accurate data that helps sellers understand, gauge, and evaluate product opportunities in the Amazon store. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. For the first time, Amazon has now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work backward from the customer, using customer feedback from product review insights and product star ratings, to help brands determine what features they should build and prioritize as they launch new products or modify existing ones. Marketplace Product Guidance, initially announced in 2021, has been enhanced to provide Selection Recommendations—products in high demand—for U.S. sellers looking to expand to France, Italy, and Spain. Selection Recommendations give sellers insight as to products not currently offered that fit a seller’s portfolio, surfacing new growth opportunities. The tool takes the guesswork out of which products should be considered in those stores, based on customer demand. These recommendations are personalized and ranked based on their opportunity score as calculated by machine learning models that are designed to predict the best opportunities for new selection. Every year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to helping sellers succeed. Sellers are responsible for more than half of Amazon’s physical product sales; sellers in our store employed and provided jobs for more than 1.5 million people in the United States. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT,DATA SCIENCE

Syniti Announces Partnership with Global IT Solutions Aggregator TD SYNNEX

Syniti | September 01, 2022

Syniti, a global leader in enterprise data management, announced today a new partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. This partnership will provide enterprises with new access to Syniti's award-winning data management solutions. The first solution available through this new partnership is Syniti Replicate, a data replication software with change data capture that enables the timely, relevant data enterprises need to make critical business decisions and support transformative experiences. Having accurate, decision-relevant information available quickly is crucial for many tasks in enterprises of all sizes, whether that's running high-speed analytics or supporting business intelligence applications. With Syniti Replicate, enterprises can: Deliver fresh data to analytics and decision makers to get immediate insights Reduce stress on production systems enabling improved overall system performance Migrate data away from difficult to access legacy systems meaning users can access data faster Democratize data across the entire organization with the consolidation of data from numerous sources into a central data lake With a user-friendly, wizard-based graphic interface, configuration is faster and easier which means businesses can more quickly deploy and may see immediate benefits. Syniti Replicate requires no coding, stored procedures or proprietary syntax to set up, which lessens the burden on internal IT teams. The software has extensive security including user and certificate authentication and supports dozens of relational databases as sources and targets, including Amazon, Oracle, SAP and Snowflake, with no additional programming. "We chose to partner with TD SYNNEX for their ability to support the growth and expansion of Syniti's direct solutions, including Syniti Replicate. More organizations can now benefit from our world-class replication engine, getting the real-time data they need to make critical business decisions and create differentiated experiences." Brian Haering, Vice President, Direct Solutions, Syniti Cheryl Neal, Vice President, Vendor Acquisition and Global Solutions, TD SYNNEX, said, "TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future. With Syniti added to our portfolio of vendor partners and providing our first data replication software capability, we're able to enrich the breadth and depth of our offerings so customers can realize business outcomes faster with their data. Syniti Replicate is available as a standalone solution or included as a component of the Syniti Knowledge Platform. About Syniti Syniti solves the world's most complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. Syniti's silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more at www.Syniti.com. About TD SYNNEX TD SYNNEX is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX' 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Analytics8 Acquires High-End Data Analytics Consultancy Mashey

Analytics8 | September 23, 2022

Analytics8, a data and analytics consulting firm that specializes in designing, developing, and deploying modern data solutions, has announced the acquisition of Denver-based Mashey, a high-end data analytics consultancy focused on modern data technology. The move to acquire Mashey—which was finalized on Sept. 16, 2022—enables Analytics8 to further its goal of continued growth while providing exceptional data services to clients, career development opportunities for its staff, and enhanced partnerships with industry vendors. "Our objective is to build Analytics8 into the premier independent data and analytics consulting firm in North America." said David Fussichen, CEO of Analytics8. "This is another step in that direction." "We are delighted to welcome Mashey's entire team because they demonstrate and support the core values and business philosophy of Analytics8—where employees can grow their careers by engaging in interesting, meaningful client work, and where clients can come to expect the best experience working with a data and analytics consultancy." Mashey brings to Analytics8 additional capabilities around modern data technology, including dbt, Fivetran, Snowflake, Looker, Qlik, Airbyte, Sigma, Monte Carlo, and Firebolt, along with valued perspectives that come with years of experience in the data and analytics space. "We aim to be the best data analytics team possible, both for our customers and for ourselves," said Philip Lima, founder of Mashey. "Combining the Mashey team with Analytics8 will ensure we all get there even faster." As Analytics8 sets goals for continued growth, the company also renews its commitment to its employees, to foster an environment that promotes inclusivity and career development; and to its clients, to provide customer-centric data services that change how they work with data. If you're interested in learning more details about this acquisition, check out the interview with Analytics8 CEO, David Fussichen, and Mashey founder, Philip Lima. About Analytics8 Analytics8 helps organizations make smart, data-driven decisions by translating their data into meaningful and actionable information. Our data consultants help with the entire data and analytics lifecycle—from strategy to implementation—so companies can make sense of their data and use it to solve complex business problems.

Read More