Snowplow, the leading behavioral data platform, has recently announced the acquisition of Poplin Data, Snowplow's exclusive integration and enablement partner in New Zealand and Australia.
For the past six years, the customers within the Snowplow ecosystem have benefited from the purchase of the data-specialist consulting firm, which assists organizations in gaining a competitive advantage by implementing advanced data-led strategies.
Poplin Data, Snowplow's first global partner, has been the Snowplow ecosystem's largest external developer. Since its launch in 2016, the company has excelled in the execution of data transformation projects and delivering modern data infrastructure platforms to business and SMB clients.
Poplin Data has substantial Snowplow domain experience and a specific focus on media and retail marketing solutions, including algorithmic attribution, a modern marketing attribution technique that they bring to Snowplow's data-modeling capabilities.
Snowplow President, Chief Product and Marketing Officer Nick King stated, "Acquiring Poplin Data will enable an accelerated delivery of Snowplow Data Product Accelerators (DPAs), enabling our customers and open source users to build and deploy behavioral data-powered products and applications faster."
(Source – Business Wire)
The company’s Sydney location continues its global expansion, following the establishment of its HQ2 in Boston (Massachusetts) last year and the hiring of a team in Berlin (Germany) to support its growing customer base in the DACH region.
"With a number of local partnerships and key clients, including the Australian Broadcasting Corporation (ABC), Finder, and Wesfarmers Group, we look forward to bringing our world-class engineering and consulting capabilities to support Snowplow's rapid global growth," said Mike Robins, CTO and Co-Founder of Poplin Data.
(Source – Business Wire)
About Snowplow
Snowplow is a leading behavioral data platform designed to help data teams handle contemporary complex data challenges. It gives any organization, anywhere in the world, the power to create the richest data assets possible and use them for advanced power analytics and AI use cases. Snowplow allows companies to create more valuable data, use its AI- and BI-ready data for advanced power analytics and AI data applications, and ensure data compliance. As a leader in data creation, it enables its clients to create, consume, and govern an end-to-end data language across their businesses with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.