Big Data Management
GlobeNewswire | October 06, 2023
Act-On Software, a provider of enterprise marketing automation solutions that leads the market in ease-of-use and user efficiency, today launched another win for marketers: Act-On Advanced Analytics, a deep-dive analytics and custom reporting suite powered by AI.
Act-On Analytics removes the need for marketers to lean on IT and data analysts to perform custom analytics on marketing campaigns, and puts the power in their hands with valuable, easy-to-understand, and shareable reporting and dashboards.
The new Act-On Advanced Analytics suite builds on Act-On’s standard out-of-the-box performance reporting to include custom reports and dashboards from any data set, with flexible filtering and visualization, much like a business intelligence (BI) tool. Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights. Using the built-in AI capabilities, users can ask Act-On to build unique reports or uncover previously-unknown insights.
“This analytics suite is another great feature from Act-On that allows my marketing team to quantify results of our campaigns and take action to maximize success,” said Brandon Hardy, Digital Marketing Strategist at Tower Federal Credit Union, an Act-On client. “The customizable reporting and dashboards give us clear, easy-to-share information and allow us to collect valuable insights and trends from our campaigns. The new analytics suite really gives us the power to confidently move forward with strong business intelligence.”
This release also builds on Act-On’s mission to align Marketing closer to Sales. Analytics users can create custom dashboards for sales and share reports and alerts, informing employees across the go-to-market organization of time-sensitive information. Users across departments can even set up their own personal custom dashboards.
Act-On Business Analytics provides sophisticated reporting on marketing Funnel Performance, Attribution reporting, and Revenue Impact reports to analyze which campaigns and programs drive the most revenue.
For those who want to dive deeper, Act-On has a powerful analytics engine assisted by AI that analyzes any data set in the system, with custom filters, and cross segments with other data. With Act-On Advanced Analytics, marketing users can customize reports to deeply understand marketing performance and customer engagement. AI analysis identifies trends, correlations and outliers.
Act-On Analytics suite is fueled by Act-On’s cloud-based customer data lake, designed to incorporate first party, third party, and customer custom data for analysis to drive more informed and effective marketing. Act-On customers also continue to have access to Data Studio to export their data in common data formats for offline analysis.
This is a true analytics package within Act-On with the power and flexibility of BI, Act-On SVP of Marketing Jeff Day said. Marketers need to be able to deeply analyze their campaigns and channels to make performance improvements. And true to Act-On’s mission of making Marketing Automation easy for the enterprise customer, with this BI engine embedded into Act-On, we make custom analytics easy for all Act-On users.
Act-On Analytics is one of several advanced AI features Act-On has released this year:
Act-On AI Create, a generative email content tool for marketing emails powered by OpenAI
Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads
Act-On AI Audience Insights, developed in collaboration with Intel
And now, Act-On Advanced Analytics with AI
“We are super excited about our innovations in AI and the value, efficiency and performance this brings our customers,” Act-On CEO Kate Johnson said. “While we see other vendors letting their MA products languish, or even divest, we at Act-On have an aggressive roadmap for innovation as we chart the course to Marketing Automation 3.0.”
About Act-On Software
Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value.
Big Data Management
PR Newswire | October 31, 2023
Immuta, a data security leader, today announced the release of Immuta Discover, a new product for automated tagging and classification on cloud data platforms. Immuta Discover enables data teams to establish and maintain highly accurate metadata for the primary purpose of data access control, monitoring and regulatory compliance.
Immuta Discover automatically and continuously discovers structured data in cloud data platforms. It can also leverage existing metadata pulled from enterprise data catalogs like Alation. Leveraging all of this metadata, Immuta Discover provides visibility of all sensitive data, which is critical for building data policies to protect the data and analyzing its usage. As a core pillar of Immuta's comprehensive Data Security Platform, Immuta Discover eliminates manual, error-prone processes and helps organizations improve data security, gain full visibility into their data and unlock its value.
Discovering, tagging and classifying sensitive data with highly accurate and descriptive metadata is a critical component of a successful data security strategy. However, today's organizations are burdened with increasingly dispersed data as the number of data sources and users continues to grow. Existing solutions are not designed to tag and classify data across all of these sources with the accuracy and granularity required for security and governance. The lack of accurate metadata creates security gaps and blind spots, making it difficult to meet stringent compliance regulations.
Immuta Discover allows data teams to easily and accurately scan, classify and tag data so they can apply data control policies and monitor data access. This allows teams to gain full visibility and context into all of their data assets, and better protect and monitor their sensitive data for enhanced data security posture management. Immuta offers 60+ pre-built and domain-specific classifiers, providing organizations with the flexibility to tailor data classifications to their unique business needs and based on their desired confidence levels.
Immuta Discover is the foundational component to making any data security program work within your organization and to remain compliant, said Mo Plassnig, Chief Product Officer at Immuta. It's the first step that must happen in order to protect your data. Data is constantly changing in today's digital age. Organizations must fully understand what data they have – with accurate classification – and maintain a trustworthy inventory of sensitive data across cloud platforms in order to meet growing data security and access demands. And Immuta Discover helps our customers accomplish just this.
With Immuta Discover, customers can automatically identify and classify sensitive data by leveraging the following new capabilities:
Accurate and actionable metadata for data security – Immuta Discover provides accurate, granular metadata and actionable tags on sensitive data so users can seamlessly secure data across cloud platforms at scale. The product enables full metadata visibility into what data requires access controls and auditing. The metadata can be leveraged directly in Immuta Secure to govern the data and in Immuta Detect to monitor data access.
Agentless, multi-cloud data discovery – Immuta Discover scans and classifies data natively, with no software to install and no agent running next to the cloud data platform. The data never leaves the data platform. This approach simplifies operations and is secure and compliant, enabling data teams to be more efficient with an always up-to-date data inventory.
Out-of-the-box and customizable regulatory frameworks – Immuta Discover automatically categorizes data that is subject to leading regulatory frameworks such as CCPA, GDPR, HIPAA, or PCI, to implement compliant access control policies. These frameworks are created and maintained by Immuta's in-house Legal Engineering Team, and additionally enable customers to customize frameworks based on their interpretations of specific regulations for accelerated compliance.
"I am thrilled to see the addition and announcement of Immuta Discover to Immuta's Data Security Platform," said Sanjeev Mohan, former Gartner analyst and founder of SanjMo. "Efficiently tagging and classifying data is a critical first step in protecting it against the growing number of threats in today's data management landscape. Being able to scan data natively in the cloud data platform is an innovation that enables data discovery at scale."
Immuta offers a comprehensive Data Security Platform that enables sensitive data discovery, security and access control and activity monitoring. Immuta Discover automatically discovers and classifies sensitive data relevant to the leading regulatory frameworks. Immuta Detect adds critical user and data access behavior monitoring and auditing. And, Immuta Secure provides scalable data access control and enforcement across cloud data platforms. Together, these capabilities give customers comprehensive data security and governance for analytic workloads.
Immuta enables organizations to unlock value from their cloud data by protecting it and providing secure access. The Immuta Data Security Platform provides sensitive data discovery, security and access control, data activity monitoring, and has deep integrations with the leading cloud data platforms. Immuta is now trusted by Fortune 500 companies and government agencies around the world to secure their data. Founded in 2015, Immuta is headquartered in Boston, MA. To learn more about Immuta, click here.
Alation | October 12, 2023
Alation, Inc., a prominent data intelligence company, has unveiled its latest offering, Alation Analytics Cloud1. This unified reporting platform empowers organizations to gain insights into their data usage and, in doing so, assess the effectiveness of their data initiatives and the overall maturity of their data culture.
The stakes are high in today's data-driven landscape, given the vast opportunities associated with data, analytics, and AI, and organizations can no longer afford to operate with disjointed data efforts that lack a clear connection to value. Alarmingly, a vast majority of Chief Data Officers (CDOs) fail to accurately assess and price the business outcomes generated by their data and analytics efforts, as revealed by Harvard Business Review. Consequently, there is a pressing need for a framework that enables organizations to benchmark and enhance their data management capabilities as they become critical strategic endeavors. However, this void has persisted because organizations have lacked the tools required to quantify the value and impact of their data initiatives on their business operations. Moreover, disparate teams within organizations often employ distinct data analysis methods, emphasizing the necessity for a solution that facilitates the consistent assessment of critical usage statistics, thereby fostering the growth of a robust data culture.
The Alation Analytics Cloud offers a framework to articulate the business value of data initiatives. Leveraging Alation's innovative Query Log Ingestion technology, leaders can gain insights into which data sources are most frequently accessed and which teams are executing specific queries. This knowledge enables data leaders to comprehensively map data consumption across the entire organization. These insights serve a dual purpose, facilitating the measurement of the effectiveness of diverse data programs and, subsequently, enabling an assessment of the maturity level of an organization's data culture. These insights can also be harnessed to optimize queries and rationalize data sources, for example, by expediting the migration of frequently used datasets or the retirement of data sources that are no longer in active use, thereby reducing costs.
Key benefits of the Alation Analytics Cloud include the ability to:
Measure Data Culture Maturity: Organizations can now measure their data culture maturity by examining four vital components: data leadership, data search and discovery, data literacy, and data governance.
Score Data Programs: Data leaders are empowered to gauge the progress of their data initiatives using a variety of metrics, such as total assets curated, the number of active users, and many other relevant indicators.
Map Data Consumption: Business and data leaders can gain visibility into the efficacy of individual data products by closely tracking actual usage. Reports provide valuable insights into which queries are being executed by specific users on various data stores, including details about the total execution time of database queries, thus pinpointing areas that can be optimized.
Alation is a leading enterprise data intelligence solutions provider, offering capabilities that empower self-service analytics, drive cloud transformation, and enhance data governance. Over 500 leading enterprises, including prominent names like Cisco, Nasdaq, Pfizer, Salesforce, and Virgin Australia, rely on Alation to cultivate a data culture and bolster data-driven decision-making. The company's commitment to excellence is evidenced by its recognition on Inc. Magazine's Best Workplaces list four times, its status as a UK's Best Workplaces in tech and Best Workplaces for Women in 2022, and its continued accolades as a UK's Best Workplaces in 2022 and 2023.
Big Data Management
GlobeNewswire | October 25, 2023
EnterpriseDB (“EDB”), the leader in accelerating Postgres in the enterprise, today announced its acquisition of Splitgraph, an early-stage disruptor that provides a Postgres compatible serverless SQL API for building data driven applications from hundreds of datasources. This move is seen as a meaningful step in EDB's evolution, underscoring its commitment to delivering Postgres solutions to the ever evolving challenges customers face across a diverse data landscape.
Acquiring Splitgraph advances our capabilities within the realm of analytics and AI, said Kevin Dallas, CEO, EDB. With Splitgraph's technology and deep expertise, we're taking a leap in making data lake and data warehousing operations more efficient, streamlined, and collaborative. Unifying our shared commitment to customer-driven product development, we can accelerate our progress and better address the intricate data challenges that our customers encounter.
Miles Richardson, Co-Founder of Splitgraph, echoed Dallas’s sentiments, "We are pleased to share EDB’s vision to transform the way organizations engage with data using Postgres, especially for analytics workloads and AI-driven use cases. Becoming a part of EDB unlocks exciting new possibilities for our technology, further advancing the ways in which companies look to Postgres to solve their data ecosystem challenges.”
With the acquisition of Splitgraph, EDB underscores its dedication to innovating within the Postgres ecosystem, directly addressing the needs of users who want to seamlessly run analytical queries across diverse data sets. Splitgraph enhances this core capability by enriching data integration, cataloging, and governance, streamlining the management of both in-house data and information sourced from open publishers through a single Postgres interface. This strategic move firmly establishes EDB's commitment to continually elevate the value it delivers to its customers throughout the data landscape.
EDB provides enterprise-grade software and services that enable organizations to harness the full power of Postgres, the world’s leading open source database. EDB provides unmatched Postgres database expertise, and enables the same Postgres everywhere, including solutions for hybrid, self-managed private clouds, and EDB BigAnimal, a fully managed cloud database-as-a-service. EDB serves more than 1,500 customers globally, including leading government agencies, financial services, media and information technology companies. As the leading contributor to the vibrant and fast-growing Postgres community, EDB is committed to driving technology innovation. Through its solutions for high availability, reliability, security, 24x7 global support and advanced professional services, EDB empowers enterprises to control risk, manage costs and scale efficiently. For more information, visit www.enterprisedb.com.
EnterpriseDB and EDB are registered trademarks and BigAnimal is a trademark of EnterpriseDB Corporation; Oracle is a registered trademark of Oracle Corporation. Postgres and PostgreSQL are registered trademarks of the PostgreSQL Community Association of Canada and used with their permission. All other trademarks are owned by their respective owners.
Splitgraph is a serverless data platform where you can query, upload, connect and share tables of data. It's built on Postgres and optimized for analytical queries over versioned snapshots and external data tables. Splitgraph develops Seafowl, an open source serverless OLAP database optimized for building data-driven Web apps, and also recently released a ChatGPT plugin for querying its catalog of open data with natural language.