TownNews Incorporates GoodData's Data Analytics to Turn Media Data into Insights

GoodData, TownNews | May 04, 2020

  • TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement.

  • TownNews produces about a billion page views a month and 24 million rows of data.

  • Data Insights will make it easy to draw connections between the media company's core business products.


GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement.

TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspapers, TV, radio, and web-native news organizations.

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TownNews recently deployed GoodData technology to launch “Data Insights” to give TownNews’ media customers robust new tools for gathering, understanding, and acting upon the multitude of data that impacts their businesses. TownNews produces about a billion page views a month and 24 million rows of data.

Our customers have so much data that 'analysis paralysis' can set in. With Data Insights, we pull data from a variety of different silos, and present it in a way that makes it understandable and actionable.

- Brad Ward, CEO of TownNews


Data Insights will make it easy to draw connections between the media company's core business products—videos, articles, and other content—and the revenue that's generated from those products. By understanding how each piece of content influences revenue, media organizations can make more informed decisions regarding content, advertising rates, and staffing.

Media companies are awash in data, but being able to make sense of it is the ultimate challenge for them, as it is for any company. Our technology enables deep insight that drives informed decision-making, and media companies will most certainly benefit.

- Zdenek Svoboda, co-founder and VP of product, GoodData


Several early Data Insight customers have already seen a return on investment after discovering that they weren’t getting the optimal advertising revenue that was available to them, TownNews reports.

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About GoodData:

GoodData is the only platform that provides the creation, delivery, and automated management of analytics at massive scale. We enable companies to embed analytics within their products to deliver insights for their customers, partners, and other users to make business-critical decisions.

About TownNews:

TownNews equips local media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue.

Spotlight

In this video, we will discuss a data analyst's day-to-day responsibilities, including data collection, cleaning, analysis, and visualization. We'll also be discussing the tools and technologies commonly used by data analysts, such as Excel, SQL, and Python.


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