Veeva Systems today announced Veeva Data Cloud, a group of cloud data applications that includes Veeva OpenData customer reference data, Veeva Link for real-time intelligence, and Veeva Compass patient, prescriber, and sales data for the U.S. market. Veeva Data Cloud reflects the company's long-term commitment to delivering better data to the industry, all on a common data architecture. Taking a new approach, Veeva Data Cloud delivers unlimited access to data through modern cloud software for greater flexibility and data that's always up to date.
"Commercial excellence is about getting your products to the patients that need them. With Veeva Data Cloud's modern approach and common data architecture, sales, medical, and marketing teams can work together in a more coordinated, customer-centric, and compliant way."
Veeva CEO Peter Gassner
Veeva Data Cloud's three major product families all share a common data architecture and "better data, better delivery" approach:
Veeva OpenData is customer reference data, including healthcare provider (HCP) and healthcare organization data, and the affiliations between them. OpenData delivers high-quality data with no usage restrictions in more than 65 countries today, with plans for more than 100 countries by the end of 2023.
Veeva Link data applications deliver real-time intelligence on key scientific and medical experts, health systems, scientific awareness and sentiment, and medical insights.
Veeva Compass is a suite of U.S. longitudinal patient, longitudinal prescriber, and sales data for a wide range of commercial use cases, including launch planning, HCP segmentation and targeting, incentive compensation, and patient journey analytics. Veeva Compass Patient and Veeva Compass Prescriber are available today, with Veeva Compass Sales planned for availability in late 2022.
Veeva Data Cloud and Veeva Commercial Cloud share a common data architecture so customers can work seamlessly across sales, medical, and marketing. This common data architecture includes shared definitions for data elements such as brands, doctors, products, content, and interactions.
For more information, see the Veeva Summit keynotes on-demand at veeva.com/SummitKeynotes. Life sciences industry professionals can also register for the Veeva Commercial Summit for sales, medical, and marketing in Boston on May 5.
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.