Augmenting and Enriching Data Sets for Analytics Value

June 30, 2017

As BI and analytics become more mainstream, organizations are realizing that it makes sense to both enrich and augment their data in order to gain more insight. Successful companies realize that utilizing traditional structured data only for analytics is a non-starter. Organizations are more often adding ‘new’ data sources to the mix, including demographic data, text data, and geospatial data to their data sets. They are also looking for external data, such as social media data, weather data, and other third-party sources. The demand from data consumers has also driven many new organizations to pursue sharing their data. Many of these data sources are cloud-based.

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Heap

Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines. Just insights. For everyone on your team.

OTHER VIDEOS

Project Management: Data analysis and project success | What is data analysis in projects?

video | October 8, 2021

Project data analytics uses past and current project data to enable effective decisions on project delivery. All projects create data and this can be used to help project managers make choices about current and future projects. Project data analysis is all about being inquisitive and asking questions to find information but we must also interpret data in a meaningful way....

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Power of industrial data analytics resides in data transformation

video | June 1, 2021

The power of data analytics in industrial context resides in how you transform and prepare your data. Let Wizata Data Scientist, Jeremy Lambert, explains why and how you can get more insights from your data with a properly prepared dataset....

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InsightSquared Revenue Analytics & Forecasting

video | May 21, 2021

InsightSquared delivers full funnel revenue analytics and predictive forecasting for your entire customer journey. Finally complete visibility into your revenue processes—the visibility you need to understand where, why and how you win. It's your blueprint to more revenue....

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NodeGraph — The smarter, all-in-one data intelligence stack

video | April 12, 2021

Choose NodeGraph — the automated solution for all your data & analytics tools — collecting data governance, data quality, data catalog and data lineage functionalities all under one roof....

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Spotlight

Heap

Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines. Just insights. For everyone on your team.

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