Practical Approaches to High-ROI ABM: Introduction

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.

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Hasura

Hasura makes software to simplify and accelerate application development. The Hasura GraphQL Engine gives you instant, realtime, high-performance GraphQL on any Postgres application, existing or new. It also includes an event trigger system to help you build serverless apps. We are a venture backed company with offices in Bangalore and San Francisco. Our investors include Nexus Venture Partners and GREE.

OTHER VIDEOS

Understanding User Entity and Behavior Analytics (UEBA)

video | August 11, 2023

User Entity and Behavior Analytics (UEBA) is a cybersecurity technology and approach that focuses on analyzing the behavior of users and entities (such as devices, applications, and systems) within an organization's IT environment. By using advanced data analytics, machine learning algorithms, and artificial intelligence, UEBA aims to detect and prevent cyber threats by identifying anomalies, deviations, or patterns in user and entity activities that might indicate potential security risks....

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How to Use Analytics in UX

video | August 14, 2023

Integrating analytics into UX work helps to make data-based decisions and focus efforts on projects with the most significant impact....

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Forestat Global: Data and Analytics Spanning the Entire Forest Value Chain

video | July 28, 2023

The only business intelligence platform with data and analytics spanning the entire forest products value chain—from wood to biofuel. With a wealth of information and global coverage, Forestat Global helps decision-makers navigate the forest products-based market with confidence....

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Modak Nabu: An Integrated Data Engineering Platform

video | July 28, 2023

Are you looking for a solution to break down data silos, democratize access, and unleash the true power of data within your enterprise? Check out how Modak has brought automation of the data life cycle within an organization leading toward innovation. Modak is a leading provider of data engineering solutions, empowering organizations to harness the power of their data with a focus on simplicity, automation, and scalability. Modak offers innovative products and services that streamline data processes and drive actionable insights....

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Spotlight

Hasura

Hasura makes software to simplify and accelerate application development. The Hasura GraphQL Engine gives you instant, realtime, high-performance GraphQL on any Postgres application, existing or new. It also includes an event trigger system to help you build serverless apps. We are a venture backed company with offices in Bangalore and San Francisco. Our investors include Nexus Venture Partners and GREE.

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