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SAS Text Analytics drives innovation within Piraeus Bank

Customers always talk about brands and express their sentiment about them. Thomas Iosifidis, Head of Business Intelligence and CRM at Piraeus Bank, explains how SAS Text Analytics is able to collect and organize the words of his clients, exploring and analyzing each piece of information. Transforming this knowledge into actions, allows Piraeus Bank to give customers the feeling that their opinions really matter and affect the business model of the bank..

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YASH Technologies

YASH Technologies is a global technology services and outsourcing provider that is committed to helping customers align technology innovation with business strategy. With reach across five continents, YASH provides enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services.

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