Consumer Goods – Customer Development and Loyalty

whitePaper | May 10, 2022

Understanding all the factors that impact customer health and retention requires a comprehensive view of complex data.

whitePaper | May 1, 2023

This document is intended to provide a high-level overview of the proposed data architecture for PulseNet 2.0. If the details come across as vague, that merely reflects where we are in the development phase. Further questions are welcome and can be directed to pulsenet@cdc.gov with “PulseNet 2.0” in the subject line.

whitePaper | March 29, 2023

On the 8th of March 2023 SAP announced the evolution of SAP Data Warehouse Cloud (DWC) into SAP Datasphere during its ‘Data Unleashed’-digital event. Although this whitepaper has been updated to reflect all the changes and new developments, some of the images may still carry SAP Datasphere’s old name (Data Warehouse Cloud), in cases where no similar visualizations with the new namesake were available. If you have read this whitepaper before, you might just be interested in the topics that SAP highlighted in the days preceding and during the March event. In the section below you will find the most important takeaways in a nutshell, but we encourage you to read on if you want to know more!

whitePaper | August 26, 2022

For all business leaders, the past two years have been filled with trial and error as we continue to navigate this unprecedented time of health and safety, regulations, and shifting consumer needs. As the global economy seeks stability throughout the fluid pandemic mandates, we are finding that high-quality data has been a key play to keeping customer centricity.

whitePaper | January 11, 2023

The world of master data management (MDM) is a complicated place to navigate and its native speakers use a language sometimes only they themselves understand. It is packed with complex descriptions, esoteric lingo and acronyms.

whitePaper | October 18, 2022

We talk about striving to be data driven. But in doing so, we’ve skipped an important step. Today, we must first aspire to be data-sharing organizations. That means becoming businesses where data is easily and proactively shared with every relevant person. Otherwise, there will be no driving possible. We’ll be left in the dust, lacking the gas — the data — to fuel us ahead in the digital economy. Gartner® said, “According to the Sixth Annual Gartner Chief Data Officer Survey,1 respondents who successfully increased data sharing led D&A teams that were 1.7 times more effective at showing demonstrable, verifiable value to D&A stakeholders.”