home.aspx
 
. Resources/Whitepapers/8ee5a5ed-305a-4177-94c6-cf4aa7c1ec7a_IBI_The Power of Master Data in a Big Data World.pdf
whitepaper
THE POWER OF MASTER DATA IN A BIG DATA WORLD
"In theory, big data analytics still holds the promise of significant returns, for better decision making, faster go to market strategies, and innovative new business models.Organizations are looking for better ways to gain insights from their data (including big data), and for the most effective way to use their data as a weapon in an increasingly competitive marketplace. And their questions about how best to achieve this value are still largely unanswered." DOWNLOAD