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Consumer Analytics Whitepaper

July 29, 2015

Many businesses have started to explore the value of analytics in the engagement with their customers – while some have been left behind. Have you achieved the customer insight and engagement that you set out to? Can you market to the individual successfully? Can you customise the experience, deliver value and insight, and drive brand loyalty? Do you have a single, coherent customer view? And can you use this to sell effectively to existing and future customers? Analytics is a major contributor in being able to answer these questions. This whitepaper explores how the dynamic between brand, customer and data is the most important connection you will ever make. If you’re unable to answer ‘yes’ to all of the above, read on. In this highly challenging new world, how do you use marketing and technology skills combined to perform the miracle of consumer engagement? In retail, ‘multi-channel’ is the buzz word for operating in multiple fulfilment channels simultaneously. But – and it’s a big but – does this dilute or enhance what businesses know about their customers?

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Consumer Analytics Whitepaper