Best practices in big data analytics

June 7, 2017

The Partnership for Finance in a Digital Africa (FiDA) hopes to catalyze digital financial services (DFS) that are tailored to user needs, varied in terms of services offered, easy for customers to use, and woven into people’s daily lives. To be successful, providers must develop a deep understanding of customer needs and behaviors and the ability to engage with customers using technology. In this context, customer data is paramount to effective product development and delivery. However, while there are emerging opportunities, there are also challenges around collecting, maintaining, and analyzing customer data. Organizations cannot always easily adopt best practices. Moreover, delivering financial services responsibly means adhering to practices that safeguard customers’ privacy and security. While the space itself is new and evolving, best practices around big data analytics are emerging.

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nPario

nPario delivers a consumer intelligence platform and big data applications for digital marketing that enable the world’s largest brands to combine existing, new and emerging channels of information to segment consumers, understand consumer behaviour and commercial intent, and drive customer engagement

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Spotlight

nPario

nPario delivers a consumer intelligence platform and big data applications for digital marketing that enable the world’s largest brands to combine existing, new and emerging channels of information to segment consumers, understand consumer behaviour and commercial intent, and drive customer engagement

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