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IDENTIFYING ONLINE VISITORS AND CUSTOMIZIMG WEBSITE CONTENT IN REAL-TIME

May 9, 2018

We believe that the decentralization of personal data is an absolutely essential development that will profoundly determine the digital future. Companies as well as regular internet users will benefit from our business model that turns the tables on digital marketing; we present a new approach to profiling, personalized web content, digital communication and advertising. BehaviourExchange creates a new engagement paradigm between brands and consumers. It cracks the code of how to reach a massive audience and have a personalized, one-to-one relationship with each consumer. Already in the middle ages, merchants wanted to know as much as possible about their customers, their characteristics and needs in order to personalize their offer and in consequence increase their sales and efficiency of their customer management.

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