Data and Analytics Trends Impacting Marketing

whitePaper | May 26, 2022

Clinical trials are becoming more complex and a confluence of forces—including the ongoing COVID-19 pandemic, greater emphasis on patient experience, increasing protocol complexity, and precise value differentiation—is accelerating this complexity. Trials have evolved to include an ever-expanding array of data sources, increased data volume and precision, decentralized clinical trials (DCT), and adaptive designs.

whitePaper | September 26, 2022

Communications service provider (SP) traffic volumes are progressively increasing as networks evolve, user devices gain greater capacity, and applications engaging with advanced network data such as that from the 5G standalone (5G SA) network exposure function (NEF) start to deliver on customer expectations. Cloudification of network functions — virtualized network functions (VNFs) and cloud-native network functions (CNFs) — is placing new burdens on old systems and processes not designed to manage intent-based network architecture. Silos of data locked within many installed systems keep transformation efforts from reaching anticipated objectives.

whitePaper | October 21, 2022

Connecting high-quality data assets to the consumers who depend on them unleashes new possibilities for creating more business value.

whitePaper | November 25, 2022

In our contemporary environment, data and inherent data strategies constitute vital sources in pursuing and developing customer-centric business models while supporting collaboration between different organizations in creating customer value.

whitePaper | November 24, 2022

Without a data-literate team, your company doesn’t have a chance of becoming data-driven. “Speaking data” is one of the biggest skills in the coming years as more technical skills (think SQL or R programming) become embedded in the tools themselves, demonstrating what we’ve always known — that tools will only take you so far. Your real resource is people.

whitePaper | October 14, 2022

It’s no secret that to fuel data-driven decision-making your business needs exceptional insights. To create them, the right people need fast, easy access to trusted, quality data.