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Creating A Data Driven Customer loyalty Strategy

February 27, 2017

Here's a great visual overview of what you need to get started with a data-driven customer loyalty programme: the questions to ask before getting started and an overview of all the possible data sources to consider.

Spotlight

Capgemini

Capgemini is headquartered in Paris, France and is present in over 40 countries. It is, above all, a people company with 180,000 people worldwide.Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business ExperienceTM. The Group relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients.

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Creating A Data Driven Customer loyalty Strategy