How to Use Big Data to Achieve Marketing Goals

whitePaper | December 27, 2022

In this whitepaper we will define “data fabric,” look at different implementation strategies, and highlight the value of a logical approach. The paper will delve more deeply into the technical architecture of a logical data fabric and the key components to build a successful one, including the role played by artificial intelligence (AI) and data virtualization.

whitePaper | November 10, 2022

In this hyper-competitive era, faster time-to-market plays a vital role in the success of an organization. Any lag accounts for the 'Cost of delay,' impacting the value a product could create otherwise. This is the primary reason teams are adopting an agile approach to software development, testing, and release. Unfortunately, teams that don't follow suit find it challenging to deal with this accelerated timeframe.

whitePaper | July 28, 2022

Data protection has become an integral and essential part of any successful business. The need to provide a powerful, scalable, and simple disaster and operational recovery solution is at an all-time high.

whitePaper | December 28, 2022

StreetLight Data, Inc. (“StreetLight”) pioneered the use of Big Data analytics to shed light on how people, goods, and services move, empowering smarter, data-driven transportation decisions. StreetLight's proprietary data processing engine, Route Science® algorithmically transforms its vast data resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight® SaaS platform. StreetLight provides innovative digital solutions to help communities reduce congestion, improve safe and equitable transportation, and maximize the positive impact of infrastructure investment.

whitePaper | August 25, 2022

Most organizations realize data governance is necessary - if not indispensable - for mitigating data risk while sustaining its longterm value. However, there’s still a fair amount of ambiguity around what exactly data governance is and how to best implement it. By definition, data governance is an enterprise-wide initiative for formalizing the processes, people, and protocols for using data. It reduces risk while increasing data’s ultimate value: consistent reusability for achieving mission critical objectives. Data governance is a strategic approach for creating unassailable trust in data throughout the enterprise.

whitePaper | March 12, 2020

This point of view is an exploration of the possibilities engendered by rethinking the role of data scientists in the wake of industrial revolution. It might be claimed that current trends in industrial revolution reflect a paradigm shift towards data centric processing with data science playing an increasingly critical role. This point of view also explicitly highlights the potential role of Data scientists as an emerging phenomenon, and then to show some of the benefits that this role can bring as we move towards industrial disruption