A Business Guide to Modern Predictive Analytics

May 7, 2019

Modern predictive analytics can empower your business to augment historical data with real-time insights then harness this to predict and shape your future. Predictive analytics is a key milestone on the analytics journey a point of confluence, where classical statistical analysis techniques meet the new world of artificial intelligence (AI).

Spotlight

Zignal Labs

Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams build and protect brand reputation, inform strategy and take action.

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Business Benefits of Investing in Data Privacy Management Programs

whitePaper | January 20, 2023

Organizations increasingly recognize that accountability through the implementation of a data privacy management program (DPMP) is essential to operate effectively in the modern digital economy. For many years, the focus of organizations in implementing a DPMP has been mainly to achieve compliance with data protection requirements. Today, many organizations have undergone a shift in understanding and realize that a DPMP is as critical for risk management and compliance as it is for enabling data strategy, building customer trust, winning business, and attracting company investment.

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Forecasting the future of genomic data management

whitePaper | May 15, 2023

Genomics is the study of the complete set of DNA in a person or other organism. DNA underpins a large proportion of an individual's health and disease status, therefore a genomic medicine approach is increasingly being applied in clinical settings. Genomic medicine is where the study of clinical outcomes (measurable changes in health and well-being) is combined with genomics so researchers can better understand how a person’s genome contributes to disease. Increasingly, advances in our understanding of the genome are contributing to improvements in disease diagnosis, drug discovery and targeted therapeutics.

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Implementing an Operational Data Layer for Product Catalog Modernization

whitePaper | September 27, 2022

The product catalog is at the heart of any retail company- simply put it is the window into the list of all products that are for sale and their information. These days that information can be extensive- from name, dimensions, price (and per-store price) to images, videos, and third party reviews.

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The Alignment Problem with "Sale of Data"

whitePaper | December 12, 2022

In August 2022, the California Office of the Attorney General announced a $1.2 million settlement with international cosmetic retailer Sephora for violations of the California Consumer Privacy Act. Following this announcement came a wave of questions about the regulator’s emphasis on the broad interpretation of the CCPA’s “sale of data” and adoption of the Global Privacy Control.

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2022 Global data management research

whitePaper | August 26, 2022

For all business leaders, the past two years have been filled with trial and error as we continue to navigate this unprecedented time of health and safety, regulations, and shifting consumer needs. As the global economy seeks stability throughout the fluid pandemic mandates, we are finding that high-quality data has been a key play to keeping customer centricity.

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Building a data fabric for analytics with Tableau

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

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Spotlight

Zignal Labs

Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams build and protect brand reputation, inform strategy and take action.

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