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Augmenting Analytics with Artificial Intelligence to Beat the Extreme Data Economy

August 25, 2018

Many business leaders struggle to realize the financial impact of investments in data lakes and other big data initiatives. Collecting and storing huge volumes of business data is the easy part. Finding new sources of competitive advantage in that data is a decidedly harder task. It’s getting harder. We now live in a world where the economy runs not on services, but on data itself. It’s not about which or how much or how quick the business can collect the data anymore. In the Extreme Data Economy, data comes from unpredictable sources and analysis becomes much more complex. Data can be big or small, static or streaming, structured or unstructured, human or machine. On top of that, data’s useful life may only be hours or minutes, or perhaps weeks or months.

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OpTix Group is a data science company that helps funds and media firms maximize profits and minimize investment risk by accurately predicting future market behavior and providing actionable insights to drive growth. Our technology is developed by an experienced team of data scientist PhDs and C-level industry executives; and is financed by Yale University. At OpTix Group, we build powerful, artificial intelligence algorithms – that employ the most advanced innovations in machine learning; quantitative analysis; statistical modeling; and artificial neural networks. We provide our strategic partners with a comprehensive set of scalable solutions that: de-risk investments; reduce costs; drive media content development & delivery; forecast market demand & sales; determine dynamic pricing; create guided analytics; optimize resource allocations; grow audiences; and generate dynamic data-driven marketing strategies. We dive deep into the vast, swirling ocean of unstructured market data to dec

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