Big Data Analytics and Predicting Election Results

April 1, 2019

The best way to predict the future is to study past behavior. This is the underlying idea behind Big Data Analytics. The 2008 Obama election campaign was one of the first to take advantage of data-driven methods in the race to an elected office. The Obama campaign had a data analytics team of 100 people. This shows how deeply data analytics impacts the world. From recommending products to customers on e-commerce websites (i.e. using predictive analytics) to electing the most powerful official of the free world. Big Data Analytics is indeed everywhere. Data analytics has evolved itself to become the brain of every election campaign since the Obama campaign. Data analytics helps the election campaign to understand the voters better and hence adapt to their sentiments. Now let‘s find out how data analytics affects the elections and how election campaigns use it

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Csg Pro

CSG Pro is a consulting firm headquartered in Portland, OR that has specialized in data solutions since 1993. Expertise in custom application development, data warehouse implementation, and Power BI has positioned CSG Pro as the top business intelligence consultancy in the Pacific Northwest. Reach out to us for your data-driven needs or questions: https://www.csgpro.com/contact. CSG Pro is committed to fostering the data visualization community by organizing the monthly Portland Power BI User Group. Details on joining user group events are found here: https://bit.ly/2Dm1wtp

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