Business Intelligence – It’s Better Here

whitePaper | October 18, 2022

We talk about striving to be data driven. But in doing so, we’ve skipped an important step. Today, we must first aspire to be data-sharing organizations. That means becoming businesses where data is easily and proactively shared with every relevant person. Otherwise, there will be no driving possible. We’ll be left in the dust, lacking the gas — the data — to fuel us ahead in the digital economy. Gartner® said, “According to the Sixth Annual Gartner Chief Data Officer Survey,1 respondents who successfully increased data sharing led D&A teams that were 1.7 times more effective at showing demonstrable, verifiable value to D&A stakeholders.”

whitePaper | August 10, 2022

Connected Data, though used synonymously with Big Data, is carefully created and curated for storage and reference during the customer’s lifetime. As we already know, enterprises need to carefully build and store Big Data to avoid creating a data swamp. Connected Data goes a step ahead of Big Data. It is customer-specific data built in a context-sensitive framework to ensure a 360-degree view of the customer profile, purchasing habits, preferences, etc., at a glance.

whitePaper | June 10, 2022

The past few years have witnessed exponential growth in data volumes, forms and sources of data. To handle this ever increasing complexity and dimensionality, an Intelligent Framework for knowledge discovery is required. This framework should also support text analysis, visualization, intelligent search, man-machine interface, data management, geo-spatial, temporal data processing including statistics processing. A holistic approach based on Artificial Intelligence and Advanced Analytics provides such a framework. It brings forth a breakthrough natural language-based cognitive technology, which provides instant access to powerful predictive and visual analytic tools for businesses in general and market research in particular.

whitePaper | September 23, 2022

The COVID-19 pandemic times will go down in the annals of history as the ones which saw organizations face significant disruption in the way they executed their frontend business and backend operations. The pandemic waves have made organizations do the unthinkable – allowing their workforce to either operate exclusively from their homes, or at a minimum, distribute their working hours between home and office.

whitePaper | December 1, 2022

IT and business leaders are increasingly seeking to harness the valuable data they collect every day to transform their business operations. Yet, these data assets are only as valuable as their organization’s ability to securely access and convert siloed information into scalable enterprise-wide insights. Even though every modern enterprise generates a goldmine of data, many lack the necessary infrastructure to mitigate data privacy and security concerns enough to fully leverage that data for informed decision-making and maximum impact.

whitePaper | December 29, 2022

At ServiceNow, protecting customer data is a top priority. Different customers have different use cases, so we provide a range of encryption options for maximum security and flexibility. This document provides an overview of these options and is broken into three sections: