Compete Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

MemSQL

MemSQL delivers the leading database platform for real-time analytics. Global enterprises use MemSQL to achieve peak performance and optimize data efficiency. With the combined power of database, data warehouse, and streaming workloads in one system, MemSQL helps companies anticipate problems before they occur, turn insights into actions, and stay relevant in a rapidly changing world.

OTHER WHITEPAPERS
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SaaS and The Evolution of Cloud-Based Data Management

whitePaper | December 21, 2022

The evolution of cloud-based technology is continuing to reshape the data management landscape. As data volumes increase, users in different industries are demanding flexible, scalable processes that enable them to leverage a wider variety of sources, uncover new insights and confidently make decisions that will drive their businesses forward.

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The Ugly Truth About Data Management & the Journey to Unleashing the Economic Value of Data

whitePaper | August 22, 2022

The Ugly Truth About Data Management and the Journey to Unleashing the Economic Value of Data explores the often overlooked truth about managing data in the digital era and the shifts in perspective and practice required to unleash the true, economic value of data.

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Four Reasons Your Metadata Is Broken

whitePaper | April 1, 2021

Metadata is more important now than ever. New technologies have enabled businesspeople who have traditionally not been analysts to work with data. The consumerization of IT means people expect systems to be intuitive and require little training. With so many people using data to support so many kinds of decisions, it’s critical that your data is described, defined, and understood.

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2022 EDUCAUSE Horizon Report® Data and Analytics Edition

whitePaper | September 16, 2022

With the 2022 data and analytics edition, we further expand our series of Horizon Reports to focus on an emerging area of practice that is driving institutional decision-making and strategic planning for the future—the trends, technologies, and practices that are shaping the world of postsecondary data and analytics. Based on a methodology that grounds the findings in the perspectives and expertise of a panel of leaders in higher education data and analytics, in this report we summarize the panel’s input on the major trends shaping higher education, including panelists’ reflections on the implications of this research for the future of higher education for particular institutional roles.

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Trellix Data Protection

whitePaper | August 2, 2022

The volume of data has exploded across all sectors in the last decade. Enterprise data has grown enormously, and organizations must contend with more unstructured data than ever. In fact, 95 percent of businesses cite the need to manage unstructured data as a challenge.

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A blueprint for data-driven insights

whitePaper | August 20, 2021

While finding and creating insights can often feel like luck, there are proven methodologies you can use to ensure you’re seeing regular insight from your on-hand data. Access this short e-book to learn how you can start seeing regular, valuable insight success from you big data and analytics investments.

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Spotlight

MemSQL

MemSQL delivers the leading database platform for real-time analytics. Global enterprises use MemSQL to achieve peak performance and optimize data efficiency. With the combined power of database, data warehouse, and streaming workloads in one system, MemSQL helps companies anticipate problems before they occur, turn insights into actions, and stay relevant in a rapidly changing world.

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