Compete Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Talentsoft

Talentsoft is the European leader in cloud-based Talent Management software. With over 2,O00 clients and 9 million users across all continents and 27 languages, Talentsoft is laying the foundation for the future of Human Resources with its ultra-customisable Cloud-based solution that ties competency management to career paths and learning programmes.

OTHER WHITEPAPERS
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Be (More) Wrong Faster – Dumbing Down Artificial Intelligence with Bad Data

whitePaper | June 24, 2022

The reactive approach to discovering, analyzing, and correcting data quality issues in business applications has been marginally effective throughout the era of data consolidation for analytics (data warehousing, etc.) and the subsequent onset of “big data.”

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Your 2022 Executive Guide to Data Science and AI

whitePaper | July 8, 2022

This series of white papers lays out the essential steps you need to take to ensure your business stays at the forefront of an increasingly data-driven and automated world. We cover everything you need to know about growing a data science team, the current trends in machine learning, data visualisation, essential data science tools and technologies, automation, deployment, how to prove value with data science and also give our thoughts on the next ‘big ideas’ that are set to take the world of AI in business by storm.

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GBM-Security

whitePaper | November 15, 2019

We are living in an era of digital disruption. Multiple industries are being disrupted, or fear being disrupted in the near future. Business models are evolving to cater to the dynamic markets and digital transformation that seems to be the answer to changing business models. Digital transformation is rapidly becoming a key priority in most industries, as organizations adapt to changing markets by leveraging technologies to build IT-centric business models. In general, organizations are using digital transformation to reach their goals of achieving greater agility, improving operational efficiency, improving customer experiences, and developing new revenue streams.

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Top 5 Trends in Data & BI Governance

whitePaper | August 19, 2022

Metric Insights recently partnered with Donna Burbank on a webinar on trends for Data & BI governance in 2022. Burbank is the managing director at Global Data Strategy, Ltd., an international information management consulting company that specializes in the alignment of business drivers with data-centric technology.

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Analytical Data Infrastructure MarketStudy (Excerpt)

whitePaper | June 23, 2021

Analytical data infrastructure (ADI) platforms underpin key analytics models via processes like data integration, preparation, management, and storage. But with complex cloud architectures, as-a-service offerings, and innovative new analytics and process developments, how can the discerning expert choose the right ADI offerings for their business?

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Targeted Attack Analytics

whitePaper | December 16, 2019

Symantec combines targeted attack analytics with research from our Attack Investigator Team (AIT) to find advanced attacks; our analytics evolve to match new attack patterns. Breach detection is one example of how our analytics help stop deliberate incursions.

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Spotlight

Talentsoft

Talentsoft is the European leader in cloud-based Talent Management software. With over 2,O00 clients and 9 million users across all continents and 27 languages, Talentsoft is laying the foundation for the future of Human Resources with its ultra-customisable Cloud-based solution that ties competency management to career paths and learning programmes.

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