Compete Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

HG Data

HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed census of the technologies companies use to run their business. This is powerful information you can use to out-market, out-sell and outgrow your competition.

OTHER WHITEPAPERS
news image

Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

whitePaper | September 21, 2022

Global macroeconomic conditions indicate the rising probability of a recession. Despite the resulting cost pressures, enterprise demand for D&A services is rising as enterprises realize that datadriven solutions focused on cost optimization and building competitive advantage are critical to tackle and survive the slowdown. In this regard, service providers can help enterprises in their digital transformation journey by formulating a vision for D&A, modernizing the D&A landscape, and providing the right talent and niche skill sets to achieve direct business outcomes.

Read More
news image

Analytical Data Infrastructure MarketStudy (Excerpt)

whitePaper | June 23, 2021

Analytical data infrastructure (ADI) platforms underpin key analytics models via processes like data integration, preparation, management, and storage. But with complex cloud architectures, as-a-service offerings, and innovative new analytics and process developments, how can the discerning expert choose the right ADI offerings for their business?

Read More
news image

The 2022 State of Data and What’s Next

whitePaper | February 24, 2022

Today’s business relies on access to critical data more than ever to remain ahead of the competition. Due to the challenges over the last two years, organizations must respond to greater demand for data access and a shift to supporting AI/ML in a complex, hybrid multi-cloud environment. Organizations need to become nimble in providing fast, reliable access to data anytime, anywhere, throughout their increasingly complex, integrated enterprise.

Read More
news image

7 Trends for Data Science in 2021

whitePaper | May 5, 2021

Over the last decade, interest in the field of data science has not only increased enormously, but has also changed and developed considerably. In view of the new technological advances and the constant growth of data, we expect Data Science to continue to develop strongly in 2021. We have identified 7 trends that will be relevant for the coming year.

Read More
news image

Understanding The Right Fit for Your Organization: Data Fabric or Data Mesh?

whitePaper | December 22, 2022

The key objective of setting up data mesh or data fabric architecture is to enable the availability of quality data in a timely fashion to the right people in the right format. A data fabric is an architecture framework and a set of data services that provide frictionless data capabilities across a choice of endpoint applications or services spanning hybrid or multi-cloud and on-premises, by using rich metadata foundation and artificial intelligence/machine learning (AI/ML) automation.

Read More
news image

DataOS®: A Paradigm Shift in Data Management – Creating Scalable Analytics

whitePaper | October 10, 2022

Companies undergoing digital transformation must make data available to all stakeholders. However, outdated security and governance tools can prevent companies from freeing their data without opening themselves up to new risks.

Read More

Spotlight

HG Data

HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed census of the technologies companies use to run their business. This is powerful information you can use to out-market, out-sell and outgrow your competition.

Events