Compete Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

GfK

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too. Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

OTHER WHITEPAPERS
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Data Analytics Integrity Challenges to Implementation of the Automated Data Collection Processes

whitePaper | March 12, 2020

In recent months, my company (Baron Consulting) has been proactively involved in setting up Data Collection Systems for a range of Private and Public Organisations we are servicing. Some of the data collection challenges have already been discussed in our recent Raw Data Collection 2020: Principles and Challenges White Paper. While the RDC (Raw Data Collection) paper analysed the current state of the everchanging Data Collection requirements, it did not have the scope to address technicalities of the RDC processes along with the specific Data Collection tools and methods. The purpose of this paper is to fill the void by looking into implementation of the automated data collection processes.

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Replanteamiento del acceso a las aplicaciones gestión de una fuerza laboral moderna

whitePaper | February 26, 2020

El cambio de paradigma que se está extendiendo por el ámbito tecnológico y empresarial es cada día más evidente. La transición a cloud computing está llegando a su punto de inflexión. Las fusiones y adquisiciones han proliferado. Además, con un número cada vez mayor de usuarios finales que operan fuera del entorno empresarial, los departamentos de TI deben prestar servicio a un ecosistema de usuarios cada vez más diverso, distribuido y exigente

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Enterprise analytics: Ideal vs. Reality

whitePaper | September 28, 2021

Read on to learn how the Cloudera Data Platform accelerates your on-premises data analytics operations in a manner reminiscent of the cloud, unlocking flexibility, scale, and power from your traditional, on-premises data center.

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Prescriptive Security for Financial Services

whitePaper | November 15, 2019

The potential of artificial intelligence to transform business performance is only now starting to be more widely understood in Financial Services. This is nowhere clearer than in the security domain, where the fusion of big data, advanced analytics and machine learning holds out the promise of startling improvements in cyber defenses through the introduction of Prescriptive Security.

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Building a High-Performance Data Organization

whitePaper | May 6, 2022

Every organization today recognizes the strategic value of generating actionable insights from their enterprise data.

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Introducing Apache Druid

whitePaper | January 31, 2020

Many companies have invested heavily in specialized enterprise data warehouses (EDW) and Extract, Transform and Load (ETL) technologies to analyze their operational data. But these technologies were never designed to be truly real-time.They were originally built for batch, and that original design limits how real-timeEDWs and ETL can become. They were also designed to support a focused group ofanalysts, not a larger group of employees spanning operational functions, or even partner and end customers.

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Spotlight

GfK

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too. Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

Events