Compete Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

DataStorm Digital

DataStorm Digital focused on Big Data solutions, providing services and products that helps companies to get the most of their data, creating valuable insights as business advantages. Aiming to be the leader on Big Data solutions DSD has been driven by innovation, creating a unique set of process and techniques regarding data mining and analytics. Our services includes high complex analytics for banking, insurance, telecom and retail companies, such as: predictive churn, data richness and fraud analysis, as well as technology road-map and implementation, including: parallel processing with Hadoop and general MapReduce functions, querying with Hive, Pig, NoSQL implementations with MongoDB and Cassandra and interactive data visualization.

OTHER WHITEPAPERS
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StreetLight Data Sources and Methodology

whitePaper | December 28, 2022

StreetLight Data, Inc. (“StreetLight”) pioneered the use of Big Data analytics to shed light on how people, goods, and services move, empowering smarter, data-driven transportation decisions. StreetLight's proprietary data processing engine, Route Science® algorithmically transforms its vast data resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight® SaaS platform. StreetLight provides innovative digital solutions to help communities reduce congestion, improve safe and equitable transportation, and maximize the positive impact of infrastructure investment.

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2022 Global data management research

whitePaper | August 26, 2022

For all business leaders, the past two years have been filled with trial and error as we continue to navigate this unprecedented time of health and safety, regulations, and shifting consumer needs. As the global economy seeks stability throughout the fluid pandemic mandates, we are finding that high-quality data has been a key play to keeping customer centricity.

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Your 2022 Executive Guide to Data Science and AI

whitePaper | July 8, 2022

This series of white papers lays out the essential steps you need to take to ensure your business stays at the forefront of an increasingly data-driven and automated world. We cover everything you need to know about growing a data science team, the current trends in machine learning, data visualisation, essential data science tools and technologies, automation, deployment, how to prove value with data science and also give our thoughts on the next ‘big ideas’ that are set to take the world of AI in business by storm.

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Prescriptive Security for Financial Services

whitePaper | November 15, 2019

The potential of artificial intelligence to transform business performance is only now starting to be more widely understood in Financial Services. This is nowhere clearer than in the security domain, where the fusion of big data, advanced analytics and machine learning holds out the promise of startling improvements in cyber defenses through the introduction of Prescriptive Security.

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Data Strategy in Connected Business Models

whitePaper | November 25, 2022

In our contemporary environment, data and inherent data strategies constitute vital sources in pursuing and developing customer-centric business models while supporting collaboration between different organizations in creating customer value.

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BARC Score Enterprise BI & Analytics Platforms

whitePaper | August 12, 2021

This BARC Score report will evaluate BI & analytics platforms on a range of features, from data visualization capabilities to semantic modeling abilities, performance and speed to automation capabilities.

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Spotlight

DataStorm Digital

DataStorm Digital focused on Big Data solutions, providing services and products that helps companies to get the most of their data, creating valuable insights as business advantages. Aiming to be the leader on Big Data solutions DSD has been driven by innovation, creating a unique set of process and techniques regarding data mining and analytics. Our services includes high complex analytics for banking, insurance, telecom and retail companies, such as: predictive churn, data richness and fraud analysis, as well as technology road-map and implementation, including: parallel processing with Hadoop and general MapReduce functions, querying with Hive, Pig, NoSQL implementations with MongoDB and Cassandra and interactive data visualization.

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