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Evolving Role of Data Scientist in the Age of Personalization

March 12, 2020

This point of view is an exploration of the possibilities engendered by rethinking the role of data scientists in the wake of industrial revolution. It might be claimed that current trends in industrial revolution reflect a paradigm shift towards data centric processing with data science playing an increasingly critical role. This point of view also explicitly highlights the potential role of Data scientists as an emerging phenomenon, and then to show some of the benefits that this role can bring as we move towards industrial disruption

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Deck 7

Deck 7 is a digital marketing and media company that works with brands, agencies, and platforms worldwide on brand awareness and lead generation programs. Who we are – Deck 7 is a digital marketing and media company that provides brand awareness and lead generation services worldwide. The Deck 7 team consists of over 300 marketing specialists, data science experts, and martech engineers that execute and orchestrate over 2,800 campaigns each year. What we do – Deck 7 provides performance-based marketing services by orchestrating multi-channel campaigns across email, web, mobile, voice, social, search, and display. Media 7 is a network of media properties across 16 industries that provide marketers with multiple options to target markets, reach audiences, and develop accounts across 120 countries.

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