Global trends study Trends in Personalization

January 15, 2019

The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruary of 2019 from 351 marketing leaders and C-level executives across North American,Europe and APAC.

Spotlight

AudiencePoint

AudiencePoint is an email data company that tracks and indexes subscriber activity and engagement levels. Their software products – ListFit and Send Time Optimization – help marketers increase subscriber engagement by leveraging data in smart, innovative ways.

OTHER WHITEPAPERS
news image

A comprehensive guide to implementing Master Data Management with the Microsoft Intelligent Data Platform

whitePaper | December 28, 2022

For companies looking to innovate, minimize costs, and monetize new opportunities, how they drive value from their data estate is a determining factor in whether they succeed or fail. Similar to the speed, scalability, and efficiencies offered by Cloud computing, the ability for companies to do the same with their data operations – although not yet realized for most – will have a similar impact.

Read More
news image

Big Data and AI for The Financial Sector: Challenges and Opportunities

whitePaper | September 1, 2022

Artificial Intelligence (AI) is not a recently discovered field. Since the beginning of the computer science discipline, in the late 1950s, AI has drawn a lot of attention in the international scientific community and since then it has represented a field of study which has triggered diverse and numerous research activities.

Read More
news image

Evolving Role of Data Scientist in the Age of Personalization

whitePaper | March 12, 2020

This point of view is an exploration of the possibilities engendered by rethinking the role of data scientists in the wake of industrial revolution. It might be claimed that current trends in industrial revolution reflect a paradigm shift towards data centric processing with data science playing an increasingly critical role. This point of view also explicitly highlights the potential role of Data scientists as an emerging phenomenon, and then to show some of the benefits that this role can bring as we move towards industrial disruption

Read More
news image

Artificial Intelligence and National Security

whitePaper | November 26, 2019

Artificial intelligence (AI) is a rapidly growing field of technology with potentially significant implications for national security. As such, the U.S. Department of Defense (DOD) and other nations are developing AI applications for a range of military functions. AI research is underway in the fields of intelligence collection and analysis, logistics, cyber operations, information operations, command and control, and in a variety of semiautonomous and autonomous vehicles. Already, AI has been incorporated into military operations in Iraq and Syria. Congressional action has the potential to shape the technology’s development further, with budgetary and legislative decisions influencing the growth of military applications as well as the pace of their adoption.

Read More
news image

Our Approach to Data Analytics

whitePaper | November 4, 2022

Truveta offers the most complete, timely, and highest-quality data on US health, enabling actionable insights by researchers in life sciences and healthcare.

Read More
news image

Build a thriving business using data and analytics at scale

whitePaper | February 7, 2020

The problem is that growing volumes of data can lead to data paralysis, because no one knows quite where to begin or how to use it. Siloed information sources, no data management strategy, disconnected spreadsheets or analytical tools and poor data quality all work to compound the issues you’re facing.

Read More

Spotlight

AudiencePoint

AudiencePoint is an email data company that tracks and indexes subscriber activity and engagement levels. Their software products – ListFit and Send Time Optimization – help marketers increase subscriber engagement by leveraging data in smart, innovative ways.

Events