Global trends study Trends in Personalization

January 15, 2019

The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruary of 2019 from 351 marketing leaders and C-level executives across North American,Europe and APAC.

Spotlight

ZAP Business Intelligence

ZAP BI is a data management and analytics platform that automates the management, integration, and modeling of data from many sources. Graphical interfaces and powerful architectural flexibility enable customization to meet the most demanding reporting needs. Enterprise-class analytics provide rich visualization and data exploration across any device. Built-in controls make it easy to manage system administration and the governance of data quality, security, and usage.

OTHER WHITEPAPERS
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Democratizing Data Analytics in Financial Services

whitePaper | February 22, 2023

There are two reasons financial institutions are learning as much about their customers as possible by gathering—and processing—as much data as they can. Firstly, this information is invaluable for delivering more personalized products and services to increase revenues while making smarter decisions and improving operational efficiency. Better customer understanding can improve things like underwriting accuracy, for example, and many others.

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The A-Z of Master Data Management

whitePaper | January 11, 2023

The world of master data management (MDM) is a complicated place to navigate and its native speakers use a language sometimes only they themselves understand. It is packed with complex descriptions, esoteric lingo and acronyms.

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The Definitive Guide to Test Data Management

whitePaper | November 10, 2022

In this hyper-competitive era, faster time-to-market plays a vital role in the success of an organization. Any lag accounts for the 'Cost of delay,' impacting the value a product could create otherwise. This is the primary reason teams are adopting an agile approach to software development, testing, and release. Unfortunately, teams that don't follow suit find it challenging to deal with this accelerated timeframe.

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Prescriptive Security for Financial Services

whitePaper | November 15, 2019

The potential of artificial intelligence to transform business performance is only now starting to be more widely understood in Financial Services. This is nowhere clearer than in the security domain, where the fusion of big data, advanced analytics and machine learning holds out the promise of startling improvements in cyber defenses through the introduction of Prescriptive Security.

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Accountability and Traceability White Paper & Research Roadmap

whitePaper | April 18, 2023

The MIT Future of Data Initiative is leading a multi-disciplinary research agenda to design and stimulate the deployment of consumer-empowering and accountable systems to provide trusted, traceable uses of personal data on an ecosystem-wide scale. The Initiative has gathered together computer science and Internet policy researchers as well as leading commercial enterprises in financial services, payment technology, cloud platforms, insurance and other sectors to discuss current challenges and opportunities in privacy and data governance. Today’s modern privacy laws place appropriately high expectations on organizations processing personal data. At the same time, consumers report declining trust in those who handle their personal data and regulators around the world struggle with the scale of the enforcement challenge. We aim to identify and put into service technical infrastructure for enterprises seeking to handle personal data in a trustworthy and lawful manner with guardrails to enable the traceable, accountable, and scalable use of data.

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Why Multi-Cloud is Imperative to Any Modern Data Strategy

whitePaper | September 7, 2022

Today, organizations are increasingly seeking technologies that simplify the deployment of their application workloads in a multi-cloud design to get lower TCO, build best-of-breed solutions, and avoid vendor lock-in. Whether to optimize the costs of running and managing private cloud or to enable developer velocity to efficiently build the modern, intelligent applications of tomorrow, the benefits of multi-cloud offerings are an attractive proposition for enterprises.

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Spotlight

ZAP Business Intelligence

ZAP BI is a data management and analytics platform that automates the management, integration, and modeling of data from many sources. Graphical interfaces and powerful architectural flexibility enable customization to meet the most demanding reporting needs. Enterprise-class analytics provide rich visualization and data exploration across any device. Built-in controls make it easy to manage system administration and the governance of data quality, security, and usage.

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