How to align data suppliers

July 26, 2019

Garbage in, garbage out. Its a universal rule. But the
problem with marketing data analytics is not usually
that the numbers are rubbish. More often its a question
of the data being in the wrong form, inconsistent
from one period to the next, aggregated when it should
be raw, or simply not relevant to the activities you want
to model. Time and effort spent specifying exactly
what is needed is a key part of any investment
in marketing effectiveness modelling.
And if experience teaches us anything,
it is that cutting corners or making
unjustified assumptions at this early
stage is likely to prove an expensive mistake
in the long run.

Spotlight

Mammoth Data, Inc

Every company wants to be “data-driven.” The problem is, getting to that point isn’t easy. Having information is one thing … finding and analyzing the useful information is another. Mammoth Data is a Big Data consulting and analytics firm specializing in new data technologies like Hadoop and Apache Spark. Mammoth Data’s consultants bring together data science and engineering expertise to help companies design, architect and implement modern data architectures. By turning structured and unstructured information into real business intelligence, Mammoth Data transforms companies into data-driven organizations…

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Spotlight

Mammoth Data, Inc

Every company wants to be “data-driven.” The problem is, getting to that point isn’t easy. Having information is one thing … finding and analyzing the useful information is another. Mammoth Data is a Big Data consulting and analytics firm specializing in new data technologies like Hadoop and Apache Spark. Mammoth Data’s consultants bring together data science and engineering expertise to help companies design, architect and implement modern data architectures. By turning structured and unstructured information into real business intelligence, Mammoth Data transforms companies into data-driven organizations…

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