How to align data suppliers

July 26, 2019

Garbage in, garbage out. Its a universal rule. But the
problem with marketing data analytics is not usually
that the numbers are rubbish. More often its a question
of the data being in the wrong form, inconsistent
from one period to the next, aggregated when it should
be raw, or simply not relevant to the activities you want
to model. Time and effort spent specifying exactly
what is needed is a key part of any investment
in marketing effectiveness modelling.
And if experience teaches us anything,
it is that cutting corners or making
unjustified assumptions at this early
stage is likely to prove an expensive mistake
in the long run.

Spotlight

SoftServe Business Systems

SoftServe Business Systems is the business unit of SoftServe Inc. corporation. Our Company’s primary goal is to create innovation technologies for increasing efficiency of sales and other business processes of our customers, helping them not only to be in step with the time, but also be ahead of it sometimes.

OTHER WHITEPAPERS
news image

The Inevitability of Data Science Modernization During the Machine Learning and AI Revolution

whitePaper | June 16, 2022

It seems like the business world has gone crazy for machine learning (ML) and artificial intelligence (AI), viewing the technologies as the essential keys to the very future of the enterprise. In fact, a recent survey from ESIThoughtLab found that two-thirds of business leaders see AI as critically important for their future. And yet, the respondents report that only 25% of AI projects are in widespread deployment and 40% of all projects are generating negative or no returns.

Read More
news image

Be (More) Wrong Faster – Dumbing Down Artificial Intelligence with Bad Data

whitePaper | June 24, 2022

The reactive approach to discovering, analyzing, and correcting data quality issues in business applications has been marginally effective throughout the era of data consolidation for analytics (data warehousing, etc.) and the subsequent onset of “big data.”

Read More
news image

Why Deck 7

whitePaper | January 1, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide. Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of 30+ online publications for content syndication to engage over 95 million buyers across 16 industries and 120+ countries.

Read More
news image

The Ugly Truth About Data Management & the Journey to Unleashing the Economic Value of Data

whitePaper | August 22, 2022

The Ugly Truth About Data Management and the Journey to Unleashing the Economic Value of Data explores the often overlooked truth about managing data in the digital era and the shifts in perspective and practice required to unleash the true, economic value of data.

Read More
news image

Enterprise analytics: Ideal vs. Reality

whitePaper | September 28, 2021

Read on to learn how the Cloudera Data Platform accelerates your on-premises data analytics operations in a manner reminiscent of the cloud, unlocking flexibility, scale, and power from your traditional, on-premises data center.

Read More
news image

Architecting for HIPAA Security and Compliance on Amazon Web Services

whitePaper | January 27, 2020

AWS maintains a standards-based risk management program to ensure that the HIPAA-eligible services specifically support the administrative, technical, and physical safeguards required under HIPAA. Using these services to store, process, and transmit PHI allows our customers and AWS to address the HIPAA requirements applicable to the AWS utility-based operating model.

Read More

Spotlight

SoftServe Business Systems

SoftServe Business Systems is the business unit of SoftServe Inc. corporation. Our Company’s primary goal is to create innovation technologies for increasing efficiency of sales and other business processes of our customers, helping them not only to be in step with the time, but also be ahead of it sometimes.

Events