How to align data suppliers

July 26, 2019

Garbage in, garbage out. Its a universal rule. But the
problem with marketing data analytics is not usually
that the numbers are rubbish. More often its a question
of the data being in the wrong form, inconsistent
from one period to the next, aggregated when it should
be raw, or simply not relevant to the activities you want
to model. Time and effort spent specifying exactly
what is needed is a key part of any investment
in marketing effectiveness modelling.
And if experience teaches us anything,
it is that cutting corners or making
unjustified assumptions at this early
stage is likely to prove an expensive mistake
in the long run.

Spotlight

Ergo

Ergo has fine tuned 25 years experience at the coalface of change & innovation to become a world-class IT partner. We exist today to help organisations achieve successful strategic outcomes, solving client problems as if they were our own, whether it’s better margins, improved customer support, or driving new business. We obsess about our clients & pursue a partnership approach, centred around Cloud & IT Managed Services, delivering IT services with an unrivalled match of simplicity & innovation. We leverage a new wave of enterprise solutions that embrace the cloud, mobility, big data, analytics & social to help our clients get closer to customers and keep them.

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