How to align data suppliers

July 26, 2019

Garbage in, garbage out. Its a universal rule. But the
problem with marketing data analytics is not usually
that the numbers are rubbish. More often its a question
of the data being in the wrong form, inconsistent
from one period to the next, aggregated when it should
be raw, or simply not relevant to the activities you want
to model. Time and effort spent specifying exactly
what is needed is a key part of any investment
in marketing effectiveness modelling.
And if experience teaches us anything,
it is that cutting corners or making
unjustified assumptions at this early
stage is likely to prove an expensive mistake
in the long run.

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Winona Search Group is an executive and management search firm providing staffing services to companies seeking top-caliber talent. Because of our industry experience, professional consultants, and unparalleled commitment to our clients and candidates, we have successfully fulfilled thousands of assignments since 1995. We enjoy long-term relationships with the great majority of our clients because of our unrelenting efforts to provide them with the highest possible level of service…

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