How to align data suppliers

July 26, 2019

Garbage in, garbage out. Its a universal rule. But the
problem with marketing data analytics is not usually
that the numbers are rubbish. More often its a question
of the data being in the wrong form, inconsistent
from one period to the next, aggregated when it should
be raw, or simply not relevant to the activities you want
to model. Time and effort spent specifying exactly
what is needed is a key part of any investment
in marketing effectiveness modelling.
And if experience teaches us anything,
it is that cutting corners or making
unjustified assumptions at this early
stage is likely to prove an expensive mistake
in the long run.

Spotlight

Uma Technologies Inc.

Uma Technologies helps organizations to succeed in Data Management, Migrations, IoT and, Data Analytics. With offices in North America and APAC, we provide vendor agnostic solutions and services to OEMs, Fortune 100 and SMB clients. Our solutions and services include • DATA STORAGE • DATA ANALYTICS • IoT • BIG DATA • INFRASTRUCTURE • CLOUD. Uma Technologies provides processes, policies, managed services , experienced staff, and technology expertise to create a customized plan that mitigates your risk, reduces cost and improves overall efficiency.

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