How to Use Big Data to Achieve Marketing Goals

whitePaper | January 1, 2020

If you recognize some of these challenges, download the Deck 7 Webinar & Virtual Events overview to see how we make it easy for busy marketers to run highly successful webinars and virtual events....

whitePaper | November 23, 2022

Artificial intelligence (AI) and machine learning (ML), along with data analytics, are widely seen as a way to tackle everything from daily inefficiencies and low productivity, to advancing healthcare and climate change mitigation. As more organisations look to leverage their data more effectively, demand for people with data capabilities is only going to grow

whitePaper | August 23, 2022

Digital transformation has moved businesses from a mode of retrieving and organizing critical information in conventional data stores to a new goal: capturing and storing every bit that passes through the business. The number and diversity of data sources are constantly expanding. New horizons are recognized in data as a raw resource with potential for value creation, even if specific points of value cannot yet be discerned.

whitePaper | January 1, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide. Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of 30+ online publications for content syndication to engage over 95 million buyers across 16 industries and 120+ countries.

whitePaper | August 2, 2022

The volume of data has exploded across all sectors in the last decade. Enterprise data has grown enormously, and organizations must contend with more unstructured data than ever. In fact, 95 percent of businesses cite the need to manage unstructured data as a challenge.

whitePaper | November 18, 2022

It’s time to treat data like a product, not an afterthought. A new paradigm has emerged among forward-thinking data teams: treat your data like a product. This may sound easy in theory, but it’s far from it! Product development processes have become incredibly sophisticated, with resources dedicated to reliability, adoption, feature roadmaps, and more.