How to Use Big Data to Achieve Marketing Goals

July 4, 2019

Combine your data, your people and your vision to make the right decisions for your business

Spotlight

MacroAnalytics

MacroAnalytics specializes in business intelligence, data analysis, and data services. We assist organisations in providing true insight into their businesses by merging the overt and hidden data to their business strategy and vision, thereby providing the management of the organisation with a complete decision support system.

OTHER WHITEPAPERS
news image

Building a data fabric for analytics with Tableau

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

Read More
news image

Data Analytics Integrity Challenges to Implementation of the Automated Data Collection Processes

whitePaper | March 12, 2020

In recent months, my company (Baron Consulting) has been proactively involved in setting up Data Collection Systems for a range of Private and Public Organisations we are servicing. Some of the data collection challenges have already been discussed in our recent Raw Data Collection 2020: Principles and Challenges White Paper. While the RDC (Raw Data Collection) paper analysed the current state of the everchanging Data Collection requirements, it did not have the scope to address technicalities of the RDC processes along with the specific Data Collection tools and methods. The purpose of this paper is to fill the void by looking into implementation of the automated data collection processes.

Read More
news image

Bridging the Data Talent Gap: How Enterprises are Reimagining the AI, Data and Analytics Workforce

whitePaper | July 12, 2022

In many ways, 2022 has been an exercise in dealing with the reeling of the Covid-19 pandemic. All over the world, supply chain issues have led to a myriad of challenges for enterprises, leading to deep shifts in how we do business and unraveling many of our assumptions about how society operates.

Read More
news image

Protect personally identifiable information with data privacy measures

whitePaper | September 23, 2022

The COVID-19 pandemic times will go down in the annals of history as the ones which saw organizations face significant disruption in the way they executed their frontend business and backend operations. The pandemic waves have made organizations do the unthinkable – allowing their workforce to either operate exclusively from their homes, or at a minimum, distribute their working hours between home and office.

Read More
news image

SQL to NoSQL: Architecture Differences and Considerations for Migration

whitePaper | May 26, 2022

Since their invention in 1970 by Edgar Codd, relational databases have served as the default data store for almost every IT organization, large or small. Today, the most iconic and familiar relational databases include IBM DB2, Oracle Database, Microsoft SQL Server, PostgreSQL, and MySQL.

Read More
news image

Data & AI Survey Report 2021/2022

whitePaper | September 2, 2022

This year, unlike previous years, we asked professionals the most difficult elements of a successful data strategy instead of the most important.

Read More

Spotlight

MacroAnalytics

MacroAnalytics specializes in business intelligence, data analysis, and data services. We assist organisations in providing true insight into their businesses by merging the overt and hidden data to their business strategy and vision, thereby providing the management of the organisation with a complete decision support system.

Events