Seven Ways to Change Data Culture

February 20, 2019

Spoke with industry executives and experts about keys to success in data governance. We talked to Chief Data Officers, Chief Digital Officers, CFOs, and experts in finance, pharma, biotech and healthcare. Our interest is to find an answer to one simple question: What works? The people we spoke with come from a variety of organizations  some companies are young, agile startups, while others are mature fortune-500 corporations. Despite these substantial differences, everyone we interviewed is struggling with some of the same issues: regulatory pressure, low productivity in analytics, operational inefficiencies, and frustrated data consumers.

Spotlight

Tealium

Tealium is the data-first customer data platform. The Tealium Customer Data Hub connects data so that companies can connect with their customers. The Customer Data Hub encompasses Tealium iQ Tag Management and Tealium EventStream, providing client-side and server-side event data collection and delivery capabilities. Tealium’s customer data platform, AudienceStream, transforms and enriches raw, event-level building block data into visitor profiles and enables business rules to trigger from these profiles.

OTHER WHITEPAPERS
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Prescriptive Security for Financial Services

whitePaper | November 15, 2019

The potential of artificial intelligence to transform business performance is only now starting to be more widely understood in Financial Services. This is nowhere clearer than in the security domain, where the fusion of big data, advanced analytics and machine learning holds out the promise of startling improvements in cyber defenses through the introduction of Prescriptive Security.

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Why Open Architectures Matter in BI: A White Paper on Openness

whitePaper | September 1, 2022

Lock-in occurs when the cost or effort of moving away from a particular choice (platform, vendor) outweighs the benefit of doing so, even if that choice is good for the business overall. The pain of moving is simply too great to consider doing it.

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Top 6 use cases for a self-sustainable Contact Center powered by Connected Data

whitePaper | August 10, 2022

Connected Data, though used synonymously with Big Data, is carefully created and curated for storage and reference during the customer’s lifetime. As we already know, enterprises need to carefully build and store Big Data to avoid creating a data swamp. Connected Data goes a step ahead of Big Data. It is customer-specific data built in a context-sensitive framework to ensure a 360-degree view of the customer profile, purchasing habits, preferences, etc., at a glance.

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Advanced Analytics for Decision Making

whitePaper | November 25, 2022

We live in a world of exponentially growing data. Within these massive datasets lies incredible potential, but only if users are equipped with tools capable of managing big data at scale and without lag.

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7 Trends for Data Science in 2021

whitePaper | May 5, 2021

Over the last decade, interest in the field of data science has not only increased enormously, but has also changed and developed considerably. In view of the new technological advances and the constant growth of data, we expect Data Science to continue to develop strongly in 2021. We have identified 7 trends that will be relevant for the coming year.

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Your 2022 Executive Guide to Data Science and AI

whitePaper | July 8, 2022

This series of white papers lays out the essential steps you need to take to ensure your business stays at the forefront of an increasingly data-driven and automated world. We cover everything you need to know about growing a data science team, the current trends in machine learning, data visualisation, essential data science tools and technologies, automation, deployment, how to prove value with data science and also give our thoughts on the next ‘big ideas’ that are set to take the world of AI in business by storm.

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Spotlight

Tealium

Tealium is the data-first customer data platform. The Tealium Customer Data Hub connects data so that companies can connect with their customers. The Customer Data Hub encompasses Tealium iQ Tag Management and Tealium EventStream, providing client-side and server-side event data collection and delivery capabilities. Tealium’s customer data platform, AudienceStream, transforms and enriches raw, event-level building block data into visitor profiles and enables business rules to trigger from these profiles.

Events