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In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers. They are looking to business intelligence (BI), analytics, and supporting big data, data warehousing, and customer data management platforms to help them drive smarter decisions and actions in marketing, sales, service, e-commerce, and other customerfacing activities. With new analytic insights, companies seek to more easily identify how to streamline and improve their operations and innovate in the development of business-to-business (B2B) and business-to-consumer (B2C) products and services. This interest is surging at a time when customer data sources are expanding, challenging organizations to ingest and analyze this tsunami of data and distill it into actionable insights.
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