TEXT ANALYTICS DERIVING ACTIONABLE INSIGHTS FROM UNSTRUCTURED TEXT

February 23, 2018

WHY INVEST IN TEXT MINING? Unstructured data is the most prevalent form of information on the planet. Vast amounts of new information with significant economic value are generated everyday through different business activities. 80% of this information lies in the text form across reports, articles, survey data, call centre notes, business mails, social media sites, local business websites, chats, voice transcripts etc. However, most of this information is hardly even used to obtain better insights into customer behaviour or aid strategic decision making.

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