The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Snow is the leading center of expertise in Unix and Linux in the Netherlands and focuses on technology and quality. Snow creates a bridge between clients and consultants. Customers can expect a clear business approach to their practical needs. Consultants find colleagues in an informal atmosphere. There is always room for specialists. See our website (http://snow.nl/werken-bij-snow.html) for current vacancies. Snow currently has about 150 employees. The Unix and Linux engineers are divided into small teams to ensure personal attention.

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