The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Kernel Analytics

Our everyday actions generate large amounts of data: the things we buy, the trips we make, the people we call, and many others. At Kernel Analytics we believe all this information has the potential to change the world and we want to contribute with our expertise in data analysis and the development of predictive models to make this change happen. We are driven by the will to improve the world and a taste for high quality work.

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Spotlight

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