The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

CData Software

CData Software is a leading provider of data access and connectivity solutions. Our mission is to simplify the way our users connect, integrate, and automate their enterprise data. We offer a straightforward approach to connectivity, with easy-to-use data providers, drivers, and tools accessible from any technology, source, or platform – whether on-premises or in the cloud.

OTHER WHITEPAPERS
news image

Analytical Data Infrastructure MarketStudy (Excerpt)

whitePaper | June 23, 2021

Analytical data infrastructure (ADI) platforms underpin key analytics models via processes like data integration, preparation, management, and storage. But with complex cloud architectures, as-a-service offerings, and innovative new analytics and process developments, how can the discerning expert choose the right ADI offerings for their business?

Read More
news image

Building a data fabric for analytics with Tableau

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

Read More
news image

Why Multi-Cloud is Imperative to Any Modern Data Strategy

whitePaper | September 7, 2022

Today, organizations are increasingly seeking technologies that simplify the deployment of their application workloads in a multi-cloud design to get lower TCO, build best-of-breed solutions, and avoid vendor lock-in. Whether to optimize the costs of running and managing private cloud or to enable developer velocity to efficiently build the modern, intelligent applications of tomorrow, the benefits of multi-cloud offerings are an attractive proposition for enterprises.

Read More
news image

New Technology: The Projected Total Economic Impact™ Of IBM Cloud Pak For Data

whitePaper | May 24, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges.

Read More
news image

Building a High-Performance Data Organization

whitePaper | May 6, 2022

Every organization today recognizes the strategic value of generating actionable insights from their enterprise data.

Read More
news image

Business Benefits of Investing in Data Privacy Management Programs

whitePaper | January 20, 2023

Organizations increasingly recognize that accountability through the implementation of a data privacy management program (DPMP) is essential to operate effectively in the modern digital economy. For many years, the focus of organizations in implementing a DPMP has been mainly to achieve compliance with data protection requirements. Today, many organizations have undergone a shift in understanding and realize that a DPMP is as critical for risk management and compliance as it is for enabling data strategy, building customer trust, winning business, and attracting company investment.

Read More

Spotlight

CData Software

CData Software is a leading provider of data access and connectivity solutions. Our mission is to simplify the way our users connect, integrate, and automate their enterprise data. We offer a straightforward approach to connectivity, with easy-to-use data providers, drivers, and tools accessible from any technology, source, or platform – whether on-premises or in the cloud.

Events