The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

Thompson Technologies

Celebrating its 24th anniversary, Thompson Technologies is a precision IT staffing firm that provides high-quality services with a reputation for value and unwavering integrity. Thompson provides exceptional IT talent to clients across diverse industries on a contract, contract-to-hire and direct hire basis. The company excels at filling challenging positions and identifying qualified candidates for its clients’ technical environments. A certified Veteran Owned Small Business (VOSB), Thompson has been a consecutive winner of Best & Brightest Companies to Work For (Atlanta and National competitions) as well as Inavero’s Best of Staffing, Client and Talent. Thompson has twice been named one of Atlanta's Best Places to Work by the Atlanta Business Chronicle, awarded the Atlanta Pacesetters award, as well as earned a spot on the Inc. 500 list on two separate occasions.

OTHER WHITEPAPERS
news image

Agility in Data Management

whitePaper | June 8, 2023

The importance of data in achieving successful business outcomes cannot be emphasized enough in this digital era. Businesses in recent times have embarked on digital transformation as they strive to keep existing customers happy while creating opportunities for new ones. It is worth noting that investments in data related concepts have soared, making data concepts such as data analytics, machine learning, interpretation of structured and unstructured data highly prevalent as these enable fast decision making for business agility.

Read More
news image

The Power of Graph Data Science: Maximizing the Value Of Data Through Predictive Insights

whitePaper | September 28, 2022

Graph data science (GDS) is a scientific approach to gain knowledge from graphs, using the structures of connected data to power predictions, answer questions, and explain outcomes.

Read More
news image

6 best practices for cloud data integration

whitePaper | September 1, 2022

Organizations often adopt a hybrid cloud strategy when deploying their first analytical solution to the cloud. The cloud combines sheer infinite scalability with consumption-based pricing. These are desirable attributes for analytical environments that require scalability and can be very expensive when scaled for maximum capacity over an extended period.

Read More
news image

Democratizing Data Analytics in Financial Services

whitePaper | February 22, 2023

There are two reasons financial institutions are learning as much about their customers as possible by gathering—and processing—as much data as they can. Firstly, this information is invaluable for delivering more personalized products and services to increase revenues while making smarter decisions and improving operational efficiency. Better customer understanding can improve things like underwriting accuracy, for example, and many others.

Read More
news image

How to accelerate operational reporting and analytics for Oracle E-Business Suite (EBS)

whitePaper | August 18, 2022

What Oracle EBS does not offer is a high-performance, quick-to-implement analytics solution that seamlessly combines data from multiple sources in an instant. Many EBS customers are stuck using multiple legacy tools and high-cost professionals to generate even the simplest reports, and are unable to modernize and migrate to more cost-effective platforms. But the demand for faster, easier, and near-instant reporting and analytics have dramatically increased over the past decade, placing tremendous pressure on CFOs, CEOs, and IT leaders.

Read More
news image

Accountability and Traceability White Paper & Research Roadmap

whitePaper | April 18, 2023

The MIT Future of Data Initiative is leading a multi-disciplinary research agenda to design and stimulate the deployment of consumer-empowering and accountable systems to provide trusted, traceable uses of personal data on an ecosystem-wide scale. The Initiative has gathered together computer science and Internet policy researchers as well as leading commercial enterprises in financial services, payment technology, cloud platforms, insurance and other sectors to discuss current challenges and opportunities in privacy and data governance. Today’s modern privacy laws place appropriately high expectations on organizations processing personal data. At the same time, consumers report declining trust in those who handle their personal data and regulators around the world struggle with the scale of the enforcement challenge. We aim to identify and put into service technical infrastructure for enterprises seeking to handle personal data in a trustworthy and lawful manner with guardrails to enable the traceable, accountable, and scalable use of data.

Read More

Spotlight

Thompson Technologies

Celebrating its 24th anniversary, Thompson Technologies is a precision IT staffing firm that provides high-quality services with a reputation for value and unwavering integrity. Thompson provides exceptional IT talent to clients across diverse industries on a contract, contract-to-hire and direct hire basis. The company excels at filling challenging positions and identifying qualified candidates for its clients’ technical environments. A certified Veteran Owned Small Business (VOSB), Thompson has been a consecutive winner of Best & Brightest Companies to Work For (Atlanta and National competitions) as well as Inavero’s Best of Staffing, Client and Talent. Thompson has twice been named one of Atlanta's Best Places to Work by the Atlanta Business Chronicle, awarded the Atlanta Pacesetters award, as well as earned a spot on the Inc. 500 list on two separate occasions.

Events