The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

Black In Data

Black in Data is a collaborative movement for people of colour, striving to promote equality of opportunity and representation within the data industry. Diversity and equality at work is crucial not only for social justice, but also for the development of a flourishing data and technology industry, able to adapt in a dynamic world. The face of the workforce is changing, and every industry benefits from the greater breadth of knowledge, skills and personal experience that this greater diversity brings. Black in Data aims to energise and accelerate this pace of change.

OTHER WHITEPAPERS
news image

Data Governance Is Valuable Moving to an Offensive Strategy

whitePaper | October 20, 2022

Data governance defines how data should be gathered and used within an organization. Download this whitepaper to understand how it's linked to business success.

Read More
news image

Artificial Intelligence and National Security

whitePaper | November 26, 2019

Artificial intelligence (AI) is a rapidly growing field of technology with potentially significant implications for national security. As such, the U.S. Department of Defense (DOD) and other nations are developing AI applications for a range of military functions. AI research is underway in the fields of intelligence collection and analysis, logistics, cyber operations, information operations, command and control, and in a variety of semiautonomous and autonomous vehicles. Already, AI has been incorporated into military operations in Iraq and Syria. Congressional action has the potential to shape the technology’s development further, with budgetary and legislative decisions influencing the growth of military applications as well as the pace of their adoption.

Read More
news image

Top 5 Data Ops Tools to Use in 2022

whitePaper | October 13, 2022

Generally, data-driven companies mainly struggle with data quality issues. Massive amounts of data, changing data storage requirements due to changing company regulations, and the various types of data sources and formats do make data management quite difficult for companies. Hence, the need for robust DataOps took to automate and simplify data life-cycle phases is of utmost importance at this point. Here are, some of the most important DataOps took that professionals can use in 2022.

Read More
news image

How Analytics & Data Science Teams can leverage the Semantic Layer

whitePaper | June 3, 2022

Analyzing data has been a unique business activity for at least 5,000 years, and possibly as long ago as 20,000 years. We have come a long way in how we count, summarize, analyze, predict, and prescribe upcoming courses of action in science, business, and all fields of human endeavor. In the past 75 years, the progress in how we analyze data has increased exponentially. We now regularly build analytical models and complete applications that analyze massive amounts of data.

Read More
news image

Why Graph is Key to The Modern Master Data Management Movement

whitePaper | August 1, 2022

The Graph database is fundamental to driving a much-needed breakthrough in the world of Master Data Management (MDM). Until now, traditional MDM systems have imposed strict rules and structures on how these projects are managed. This has cost enterprises dearly in terms of wasted time and resources and has been a major contributory factor to the failure of many MDM initiatives. Graph has changed all of that, allowing modern MDM platforms to completely redefine how master data is prepared for insight and used to deliver tangible business outcomes.

Read More
news image

Data Management with Cloudera Data Platform on Dell Infrastructure

whitePaper | December 14, 2022

This white paper provides overview information for the Dell Technologies Validated Design for Data Management with Cloudera Data Platform (CDP) Private Cloud Base, for deployment on Dell PowerEdge servers, PowerSwitch networking, and PowerScale storage.

Read More

Spotlight

Black In Data

Black in Data is a collaborative movement for people of colour, striving to promote equality of opportunity and representation within the data industry. Diversity and equality at work is crucial not only for social justice, but also for the development of a flourishing data and technology industry, able to adapt in a dynamic world. The face of the workforce is changing, and every industry benefits from the greater breadth of knowledge, skills and personal experience that this greater diversity brings. Black in Data aims to energise and accelerate this pace of change.

Events