The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Cloud Explorers AS

Cloud Explorers is a dynamic company, which through a unique mix of talent, knowledge, technical capability and experience, have quickly established themselves as a leading Scandinavian and European Big Data Solutions provider. I have a very hands on knowledge, technical and design role, with overall responsibility for the business and technology strategy along with technical development and implementation.

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Spotlight

Cloud Explorers AS

Cloud Explorers is a dynamic company, which through a unique mix of talent, knowledge, technical capability and experience, have quickly established themselves as a leading Scandinavian and European Big Data Solutions provider. I have a very hands on knowledge, technical and design role, with overall responsibility for the business and technology strategy along with technical development and implementation.

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