The SoDA report on Trends in Personalization

whitePaper | October 17, 2022

Today, massive amounts of data are collected, processed, and stored for a range of analytical purposes around the world. Every customer, device, transaction, email, and image leaves a data trail. At present, this data is growing too big, changing too fast, and becoming hyper distributed. The traditional ways of doing integration and analytics are no longer viable or scalable. It is not feasible to create millions of data pipelines and to continue moving large amounts of raw data to a data lake or a centralized data warehouse.

whitePaper | October 14, 2022

It’s no secret that to fuel data-driven decision-making your business needs exceptional insights. To create them, the right people need fast, easy access to trusted, quality data.

whitePaper | October 21, 2022

Connecting high-quality data assets to the consumers who depend on them unleashes new possibilities for creating more business value.

whitePaper | June 14, 2022

In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors. A data management plan is fundamental to make an impact and an attainable goal regardless of organization sizeor technological capacity. An effective data management plan takes into account your mission, staffing, time, budget, goals, existing technology, and more.

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

whitePaper | October 10, 2022

Companies undergoing digital transformation must make data available to all stakeholders. However, outdated security and governance tools can prevent companies from freeing their data without opening themselves up to new risks.