The SoDA report on Trends in Personalization

January 15, 2019

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing to remain ahead of the curve, the way in which they’re working with clients to deliver timely and innovative results, and the tools required in order to do so.

Spotlight

Cetas

Cetas is a leadeing Big data analytics company. Instant Intelligence for Big Data. Cetas empowers every business user with self service analytics in order to make critical decisions. Cetas offers unique Instant Intelligence for online businesses by providing real-time analytics that help business users gain insights and visibility into their customer/audience behavior. Cetas provides the industry’s first Big Data analytics solution and the best scalable and high performance analytics platform driven by state-of-the art algorithms.

OTHER WHITEPAPERS
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Building a data fabric for analytics with Tableau

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

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Are Predictive Analytics Truly Predictive?

whitePaper | April 19, 2023

Unplanned downtime is one of the most significant pain points for industrial manufacturers today, costing them an estimated $50 billion each year. The risk is even greater for process manufacturing, where a critical equipment failure could result in the loss of an entire batch, environmental hazards, or safety risks. The adoption of digital technologies, such as the industrial internet of things (IIoT), promises to mitigate these threats by forecasting equipment failures and catching faults before they lead to unscheduled shutdowns. However, in practice, several challenges arise when maintenance personnel and operations leaders work to implement an IIoT solution aimed at eliminating unplanned downtime.

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O'Reilly Data Quality Fundamentals

whitePaper | November 18, 2022

For decades, the lack of visibility into the health of our data has led to data downtime in companies around the world. When data is missing, inaccurate, or erroneous, data quality initiatives are doomed to fail, leaving enterprises at a privacy compliance and business disadvantage.

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Data Analytics Integrity Challenges to Implementation of the Automated Data Collection Processes

whitePaper | March 12, 2020

In recent months, my company (Baron Consulting) has been proactively involved in setting up Data Collection Systems for a range of Private and Public Organisations we are servicing. Some of the data collection challenges have already been discussed in our recent Raw Data Collection 2020: Principles and Challenges White Paper. While the RDC (Raw Data Collection) paper analysed the current state of the everchanging Data Collection requirements, it did not have the scope to address technicalities of the RDC processes along with the specific Data Collection tools and methods. The purpose of this paper is to fill the void by looking into implementation of the automated data collection processes.

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Unlocking the Business Value of the Data Lake

whitePaper | November 18, 2022

Data lakes have enormous potential as a source of business intelligence when included as part of an advanced open data architecture. Organizations use data lakes to efficiently store and process a combination of structured, semi-structured and unstructured data at scale, powering multiple business intelligence and data science initiatives to support a variety of business units across an organization.

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Creating A New Governance Era with A Data Operating System

whitePaper | October 27, 2022

Data governance is on everyone’s mind as we move from a static model of data to a dynamic, living, breathing data architecture. As many brilliant people have already said, data — and knowledge in general — is full of “ghosts,” or implicit knowledge existing within any organization that never makes it to documentation. Ghosts affect companies in both data and people spheres, making it challenging to modernize legacy architectures or bring new talent on board. Even more, it makes using data a challenge.

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Spotlight

Cetas

Cetas is a leadeing Big data analytics company. Instant Intelligence for Big Data. Cetas empowers every business user with self service analytics in order to make critical decisions. Cetas offers unique Instant Intelligence for online businesses by providing real-time analytics that help business users gain insights and visibility into their customer/audience behavior. Cetas provides the industry’s first Big Data analytics solution and the best scalable and high performance analytics platform driven by state-of-the art algorithms.

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