Big Data Management

Top 6 use cases for a self-sustainable Contact Center powered by Connected Data

August 10, 2022

Top 6 use cases for a self-sustainable Contact Center
Connected Data, though used synonymously with Big Data, is carefully created and curated for storage and reference during the customer’s lifetime. As we already know, enterprises need to carefully build and store Big Data to avoid creating a data swamp. Connected Data goes a step ahead of Big Data. It is customer-specific data built in a context-sensitive framework to ensure a 360-degree view of the customer profile, purchasing habits, preferences, etc., at a glance.

Spotlight

Activecampaign

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.

OTHER WHITEPAPERS
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On Artificial Intelligence A European approach to excellence and trust

whitePaper | February 19, 2020

Artificial Intelligence is developing fast. It will change our lives by improving healthcare (e.g. making diagnosis more precise, enabling better prevention of diseases), increasing the efficiency of farming, contributing to climate change mitigation and adaptation, improving the efficiency of production systems through predictive maintenance, increasing the security of Europeans, and in many other ways that we can only begin to imagine. At the same time, Artificial Intelligence (AI) entails a number of potential risks, such as opaque decision-making, gender-based or other kinds of discrimination, intrusion in our private lives or being used for criminal purposes.

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The Evolution of Data 3.0

whitePaper | October 17, 2022

Today, massive amounts of data are collected, processed, and stored for a range of analytical purposes around the world. Every customer, device, transaction, email, and image leaves a data trail. At present, this data is growing too big, changing too fast, and becoming hyper distributed. The traditional ways of doing integration and analytics are no longer viable or scalable. It is not feasible to create millions of data pipelines and to continue moving large amounts of raw data to a data lake or a centralized data warehouse.

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The A-Z of Master Data Management

whitePaper | January 11, 2023

The world of master data management (MDM) is a complicated place to navigate and its native speakers use a language sometimes only they themselves understand. It is packed with complex descriptions, esoteric lingo and acronyms.

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Creating A New Governance Era with A Data Operating System

whitePaper | October 27, 2022

Data governance is on everyone’s mind as we move from a static model of data to a dynamic, living, breathing data architecture. As many brilliant people have already said, data — and knowledge in general — is full of “ghosts,” or implicit knowledge existing within any organization that never makes it to documentation. Ghosts affect companies in both data and people spheres, making it challenging to modernize legacy architectures or bring new talent on board. Even more, it makes using data a challenge.

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Ventana Research Data Platforms Value Index 2023

whitePaper | January 18, 2023

Ventana Research performed this research and analysis independently. Our goals were to determine the Value Index for Data Platforms and to evaluate vendors and products in accordance with the Ventana Research methodology and blueprint. We charged no fees for this research and invited to participate all vendors that are delivering relevant data platform products and services. This report includes products generally available as of September 30, 2022.

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The Value of Oracle Enterprise Manager for Managing Oracle Databases

whitePaper | February 7, 2020

Multiple studies have proven that, while the business demand for databases grows, operational teams are constrained by traditional, reactive processes. Combined with budgetary pressures, this causes them to fall short in meeting the demand in a timely fashion. In addition, as companies adopt cloud paradigms, operational teams must manage across on-premises and cloud environments with the same resources. To be effective, companies need to shift from a reactive posture to one of standardization and proactive analysis and planning by leveraging intuitive tooling to automate manually intensive and non-value adding activities and to deliver real-time insights.

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Spotlight

Activecampaign

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.

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