USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Pivotal

Pivotal’s cloud native platform drives software innovation for many of the world’s most admired brands. With millions of developers in communities around the world, Pivotal technology touches billions of users every day. After shaping the software development culture of Silicon Valley's most valuable companies for over a decade, today Pivotal leads a global technology movement transforming how the world builds software.

OTHER WHITEPAPERS
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Top considerations for cloud native databases and data analytics

whitePaper | October 1, 2021

centering your database and data analytics workload development and deployment on a Kubernetes-based container, you can create a more efficient and speedy data life cycle. Access this white paper to learn how to improve key capabilities for database and data analytics workloads across hybrid cloud environments.

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Enterprise analytics: Ideal vs. Reality

whitePaper | September 28, 2021

Read on to learn how the Cloudera Data Platform accelerates your on-premises data analytics operations in a manner reminiscent of the cloud, unlocking flexibility, scale, and power from your traditional, on-premises data center.

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A blueprint for data-driven insights

whitePaper | August 20, 2021

While finding and creating insights can often feel like luck, there are proven methodologies you can use to ensure you’re seeing regular insight from your on-hand data. Access this short e-book to learn how you can start seeing regular, valuable insight success from you big data and analytics investments.

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BARC Score Enterprise BI & Analytics Platforms

whitePaper | August 12, 2021

This BARC Score report will evaluate BI & analytics platforms on a range of features, from data visualization capabilities to semantic modeling abilities, performance and speed to automation capabilities.

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Analytical Data Infrastructure MarketStudy (Excerpt)

whitePaper | June 23, 2021

Analytical data infrastructure (ADI) platforms underpin key analytics models via processes like data integration, preparation, management, and storage. But with complex cloud architectures, as-a-service offerings, and innovative new analytics and process developments, how can the discerning expert choose the right ADI offerings for their business?

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Enterprise Data Orchestration

whitePaper | June 3, 2021

Data growth continues at an exponential rate even as cloud architectures make data management more complex and advanced applications necessitate more data movement. So what can be done to enable clean data capture and movement across an enterprise? Read this white paper to learn the requirements for data orchestration at scale and discover how you can build a holistic data architecture that enables successful DataOps.

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Spotlight

Pivotal

Pivotal’s cloud native platform drives software innovation for many of the world’s most admired brands. With millions of developers in communities around the world, Pivotal technology touches billions of users every day. After shaping the software development culture of Silicon Valley's most valuable companies for over a decade, today Pivotal leads a global technology movement transforming how the world builds software.

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