USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Arity

Arity is a technology company focused on making transportation smarter, safer and more useful. We transform massive amounts of data into actionable insights to help partners better predict risk and make smarter decisions in real time.

OTHER WHITEPAPERS
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The State of Security Data Management 2022

whitePaper | October 20, 2022

Over the past two years, security has emerged as the most important aspect of data management. Data volumes are increasing at a 23% CAGR, according to IDC. Digital transformation means that organizations across all industries have become tech companies tasked with managing massive, sprawling data sources.

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Application-Driven Analytics

whitePaper | September 28, 2022

By building smarter apps and increasing the speed of business insight, application-driven analytics gives you the opportunity to out-innovate your competitors and improve efficiency. However, it does require a shift in the way we think about and deliver analytics.

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Prescriptive Security for Financial Services

whitePaper | November 15, 2019

The potential of artificial intelligence to transform business performance is only now starting to be more widely understood in Financial Services. This is nowhere clearer than in the security domain, where the fusion of big data, advanced analytics and machine learning holds out the promise of startling improvements in cyber defenses through the introduction of Prescriptive Security.

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Implementing a Modern Data Catalog to Power Data Intelligence

whitePaper | August 9, 2022

This report shows you how a data catalog can help you easily find and then use the data you need.

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Data Governance Is Valuable Moving to an Offensive Strategy

whitePaper | October 20, 2022

Data governance defines how data should be gathered and used within an organization. Download this whitepaper to understand how it's linked to business success.

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Understanding The Right Fit for Your Organization: Data Fabric or Data Mesh?

whitePaper | December 22, 2022

The key objective of setting up data mesh or data fabric architecture is to enable the availability of quality data in a timely fashion to the right people in the right format. A data fabric is an architecture framework and a set of data services that provide frictionless data capabilities across a choice of endpoint applications or services spanning hybrid or multi-cloud and on-premises, by using rich metadata foundation and artificial intelligence/machine learning (AI/ML) automation.

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Spotlight

Arity

Arity is a technology company focused on making transportation smarter, safer and more useful. We transform massive amounts of data into actionable insights to help partners better predict risk and make smarter decisions in real time.

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