USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

datapine

datapine is a young innovative company located in the heart of Berlin. We are developing a highly scalable SaaS tool that will revolutionize the way of performing database analysis by making even complex functionalities available to non-technical persons. With our product, we aim to become the innovation leader in the business intelligence market for small and medium-sized companies.

OTHER WHITEPAPERS
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Hybrid Cloud and Data Analytics for Financial Services: Maturing the Model

whitePaper | August 25, 2022

This paper discusses how hybrid cloud and data analytics together enable new business value to be created in financial services organisations, proposes ways in which analytics can be embedded successfully and outlines how Atos, Microsoft and Dell EMC are collaborating to help bring these advantages about.

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2022 Global data management research

whitePaper | August 26, 2022

For all business leaders, the past two years have been filled with trial and error as we continue to navigate this unprecedented time of health and safety, regulations, and shifting consumer needs. As the global economy seeks stability throughout the fluid pandemic mandates, we are finding that high-quality data has been a key play to keeping customer centricity.

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CDAIT Digital Transformation

whitePaper | November 26, 2019

There has been much said about the Internet of Things (IoT) and what it can bring to business and society - creating a more deeply connected world, informed by data sourced from connected things, made better by smarter, more meaningful actions and interactions. These views often focus on how IoT technical solutions can deliver this new future, emphasizing the technology DNA of IoT devices, networks and applications. We have found, however, both through research and experience, that while technology is, in fact, the core of IoT’s DNA; it is just a piece of the puzzle needed to deliver on IoT’s promise. With 60% of IoT projects still struggling to move out of proof-of-concept and scale successfully2 there is more to IoT success than technology alone. What is needed and how can business leaders plan better for IoT success?

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SaaS and The Evolution of Cloud-Based Data Management

whitePaper | December 21, 2022

The evolution of cloud-based technology is continuing to reshape the data management landscape. As data volumes increase, users in different industries are demanding flexible, scalable processes that enable them to leverage a wider variety of sources, uncover new insights and confidently make decisions that will drive their businesses forward.

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Introducing Apache Druid

whitePaper | January 31, 2020

Many companies have invested heavily in specialized enterprise data warehouses (EDW) and Extract, Transform and Load (ETL) technologies to analyze their operational data. But these technologies were never designed to be truly real-time.They were originally built for batch, and that original design limits how real-timeEDWs and ETL can become. They were also designed to support a focused group ofanalysts, not a larger group of employees spanning operational functions, or even partner and end customers.

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Accelerating Data Modernization with Azure

whitePaper | May 18, 2021

Next-gen data operations require next-gen data technologies and strategies and Azure is an ideal platform for this modernization to take place. Download this white paper to better understand the strategies, philosophies, and technologies your organization needs to expand analytics abilities, reduce technical debt, embrace AI, and more.

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Spotlight

datapine

datapine is a young innovative company located in the heart of Berlin. We are developing a highly scalable SaaS tool that will revolutionize the way of performing database analysis by making even complex functionalities available to non-technical persons. With our product, we aim to become the innovation leader in the business intelligence market for small and medium-sized companies.

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