USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Crowdcast Inc

Crowdcast is the leader in the new era of Business Intelligence: Social BI. We're in the business of helping you find out what your people really know about your business. Our revolutionary Social BI solutions bridge the gap between traditional business intelligence and enterprise social network applications. So, for the first time ever, companies can align their people with the purpose of the company-bringing all their insights, plans and experience together-to create insanely accurate business predictions and outcomes. It's all part of our mission to empower decision makers by leveraging the knowledge of their employees, customers and partners. Future business is now everyone's business. And the companies that take advantage of Social BI will be the ones that are going to succeed. Our integrated SBI solutions - a SaaS software platform, consulting services, and on-going support - deliver timely visibility into the true state of your business.

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A Modern Approach to Data Sourcing & Optimization

whitePaper | March 3, 2023

In today’s world, data is king and has become a major source of competitive differentiation for businesses across all industries. The COVID-19 pandemic has further accelerated the use and importance of data as the world’s governments and businesses adapted.

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Data Encryption Technologies for data protection on the Now Platform

whitePaper | December 29, 2022

At ServiceNow, protecting customer data is a top priority. Different customers have different use cases, so we provide a range of encryption options for maximum security and flexibility. This document provides an overview of these options and is broken into three sections:

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Connecting with meaning Hyper-personalizing the customer experience using data, analytics, and AI

whitePaper | December 1, 2022

We live in an era of connection and the consumer marketplace is no exception. Businesses are expected to not just meet the needs of customers, but anticipate and exceed them.

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The Evolution of Clinical Data Management into Clinical Data Science

whitePaper | September 12, 2022

Clinical Data Management (CDM) evolved over the last two decades from managing data entered on paper Case Report Forms (CRFs) to managing data transcribed into Electronic Data Capture (EDC) systems. The Society for Clinical Data Management (SCDM) strongly contributed to this first significant CDM evolution through its Good Clinical Data Management Practice 1 (GCDMP©) Chapters first published in 2000 and its certification program for Clinical Data Managers2 subsequently released in 2004.

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Top 5 Trends in Data & BI Governance

whitePaper | August 19, 2022

Metric Insights recently partnered with Donna Burbank on a webinar on trends for Data & BI governance in 2022. Burbank is the managing director at Global Data Strategy, Ltd., an international information management consulting company that specializes in the alignment of business drivers with data-centric technology.

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Artificial Intelligence and National Security

whitePaper | November 26, 2019

Artificial intelligence (AI) is a rapidly growing field of technology with potentially significant implications for national security. As such, the U.S. Department of Defense (DOD) and other nations are developing AI applications for a range of military functions. AI research is underway in the fields of intelligence collection and analysis, logistics, cyber operations, information operations, command and control, and in a variety of semiautonomous and autonomous vehicles. Already, AI has been incorporated into military operations in Iraq and Syria. Congressional action has the potential to shape the technology’s development further, with budgetary and legislative decisions influencing the growth of military applications as well as the pace of their adoption.

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Spotlight

Crowdcast Inc

Crowdcast is the leader in the new era of Business Intelligence: Social BI. We're in the business of helping you find out what your people really know about your business. Our revolutionary Social BI solutions bridge the gap between traditional business intelligence and enterprise social network applications. So, for the first time ever, companies can align their people with the purpose of the company-bringing all their insights, plans and experience together-to create insanely accurate business predictions and outcomes. It's all part of our mission to empower decision makers by leveraging the knowledge of their employees, customers and partners. Future business is now everyone's business. And the companies that take advantage of Social BI will be the ones that are going to succeed. Our integrated SBI solutions - a SaaS software platform, consulting services, and on-going support - deliver timely visibility into the true state of your business.

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