USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

TRASYS INTERNATIONAL

As a specialised ICT company focusing on International Public and Corporate Organisations, Trasys International offers IT solutions, services and consulting to help in achieving compliance with international policies and regulations and tackling challenges presented by the imperatives of digital transformation. Trasys International capitalises on the expertise and track record built up over 25 years of working with the European Institutions and their agencies. We have acquired specific skills in setting up and managing partnerships and consortia for delivering specialised services.

OTHER WHITEPAPERS
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Architecting for HIPAA Security and Compliance on Amazon Web Services

whitePaper | January 27, 2020

AWS maintains a standards-based risk management program to ensure that the HIPAA-eligible services specifically support the administrative, technical, and physical safeguards required under HIPAA. Using these services to store, process, and transmit PHI allows our customers and AWS to address the HIPAA requirements applicable to the AWS utility-based operating model.

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The Path to Self-Service Analytics on the Data Lake: Asset

whitePaper | May 2, 2022

Download this white paper to get a step-by-step roadmap for adopting Dremio and migrating workloads while maintaining coexistence and interoperability with existing systems and technologies.

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A blueprint for data-driven insights

whitePaper | August 20, 2021

While finding and creating insights can often feel like luck, there are proven methodologies you can use to ensure you’re seeing regular insight from your on-hand data. Access this short e-book to learn how you can start seeing regular, valuable insight success from you big data and analytics investments.

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Introducing Apache Druid

whitePaper | January 31, 2020

Many companies have invested heavily in specialized enterprise data warehouses (EDW) and Extract, Transform and Load (ETL) technologies to analyze their operational data. But these technologies were never designed to be truly real-time.They were originally built for batch, and that original design limits how real-timeEDWs and ETL can become. They were also designed to support a focused group ofanalysts, not a larger group of employees spanning operational functions, or even partner and end customers.

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On Artificial Intelligence A European approach to excellence and trust

whitePaper | February 19, 2020

Artificial Intelligence is developing fast. It will change our lives by improving healthcare (e.g. making diagnosis more precise, enabling better prevention of diseases), increasing the efficiency of farming, contributing to climate change mitigation and adaptation, improving the efficiency of production systems through predictive maintenance, increasing the security of Europeans, and in many other ways that we can only begin to imagine. At the same time, Artificial Intelligence (AI) entails a number of potential risks, such as opaque decision-making, gender-based or other kinds of discrimination, intrusion in our private lives or being used for criminal purposes.

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Four Reasons Your Metadata Is Broken

whitePaper | April 1, 2021

Metadata is more important now than ever. New technologies have enabled businesspeople who have traditionally not been analysts to work with data. The consumerization of IT means people expect systems to be intuitive and require little training. With so many people using data to support so many kinds of decisions, it’s critical that your data is described, defined, and understood.

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Spotlight

TRASYS INTERNATIONAL

As a specialised ICT company focusing on International Public and Corporate Organisations, Trasys International offers IT solutions, services and consulting to help in achieving compliance with international policies and regulations and tackling challenges presented by the imperatives of digital transformation. Trasys International capitalises on the expertise and track record built up over 25 years of working with the European Institutions and their agencies. We have acquired specific skills in setting up and managing partnerships and consortia for delivering specialised services.

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