USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitePaper | January 20, 2023

Organizations increasingly recognize that accountability through the implementation of a data privacy management program (DPMP) is essential to operate effectively in the modern digital economy. For many years, the focus of organizations in implementing a DPMP has been mainly to achieve compliance with data protection requirements. Today, many organizations have undergone a shift in understanding and realize that a DPMP is as critical for risk management and compliance as it is for enabling data strategy, building customer trust, winning business, and attracting company investment.

whitePaper | August 25, 2022

Most organizations realize data governance is necessary - if not indispensable - for mitigating data risk while sustaining its longterm value. However, there’s still a fair amount of ambiguity around what exactly data governance is and how to best implement it. By definition, data governance is an enterprise-wide initiative for formalizing the processes, people, and protocols for using data. It reduces risk while increasing data’s ultimate value: consistent reusability for achieving mission critical objectives. Data governance is a strategic approach for creating unassailable trust in data throughout the enterprise.

whitePaper | September 6, 2022

Data is the heartbeat of the modern enterprise. Technology has progressed to the point that data-driven decision making is the norm and data literacy is often prized above all other skills.

whitePaper | June 2, 2022

Data lakeshold enormous promise in supporting modern enterprise data architectures. Their ability to store a full variety of data types and handle ever-larger data volumes generated at high velocity have contributed to their widespread adoption.

whitePaper | June 3, 2022

Analyzing data has been a unique business activity for at least 5,000 years, and possibly as long ago as 20,000 years. We have come a long way in how we count, summarize, analyze, predict, and prescribe upcoming courses of action in science, business, and all fields of human endeavor. In the past 75 years, the progress in how we analyze data has increased exponentially. We now regularly build analytical models and complete applications that analyze massive amounts of data.

whitePaper | September 28, 2022

Graph data science (GDS) is a scientific approach to gain knowledge from graphs, using the structures of connected data to power predictions, answer questions, and explain outcomes.