USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Vusion

Vusion, a Trimble company, specializes in data analytics and integration for trucking companies; providing operational metrics to help fleet management make better, more predictive decisions about equipment, vehicles and people. Using proprietary modeling technology, Vusion transforms driver performance metrics, GPS data and data from vehicle and equipment manufacturers into meaningful, actionable analytics-streamlining fleet tax reporting, improving fuel efficiency and helping optimize operational profitability. Founded in 2009, Vusion has seen rapid growth, today serving more than 200 companies with a total of over 100,000 tractors…

OTHER WHITEPAPERS
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IT@Intel: Accelerated Analytics Drives Breakthroughs in Factory Equipment Availability

whitePaper | September 23, 2022

For Intel’s complex factory environments, quickly identifying tools that are operating below their optimal capacity and finding the root cause is crucial for maximizing production output. With thousands of tools involved in production and each manufacturing tool running from one to 50 operations, there are tens of thousands of tools and operations to monitor, analyze and adjust. Knowing where to focus engineering efforts is a monumental challenge.

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CDAIT Digital Transformation

whitePaper | November 26, 2019

There has been much said about the Internet of Things (IoT) and what it can bring to business and society - creating a more deeply connected world, informed by data sourced from connected things, made better by smarter, more meaningful actions and interactions. These views often focus on how IoT technical solutions can deliver this new future, emphasizing the technology DNA of IoT devices, networks and applications. We have found, however, both through research and experience, that while technology is, in fact, the core of IoT’s DNA; it is just a piece of the puzzle needed to deliver on IoT’s promise. With 60% of IoT projects still struggling to move out of proof-of-concept and scale successfully2 there is more to IoT success than technology alone. What is needed and how can business leaders plan better for IoT success?

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Fault-Tolerant Components on AWS

whitePaper | November 15, 2019

Fault-tolerance is the ability for a system to remain in operation even if some of the components used to build the system fail. Even with very conservative assumptions, a busy e-commerce site may lose thousands of dollars for every minute it is unavailable. This is just one reason why businesses and organizations strive to develop software systems that can survive faults. Amazon Web Services (AWS) provides a platform that is ideally suited for building fault-tolerant software systems. The AWS platform enables you to build fault-tolerant systems that operate with a minimal amount of human interaction and up-front financial investment.

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The Ugly Truth About Data Management & the Journey to Unleashing the Economic Value of Data

whitePaper | August 22, 2022

The Ugly Truth About Data Management and the Journey to Unleashing the Economic Value of Data explores the often overlooked truth about managing data in the digital era and the shifts in perspective and practice required to unleash the true, economic value of data.

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Accelerating Data Modernization with Azure

whitePaper | May 18, 2021

Next-gen data operations require next-gen data technologies and strategies and Azure is an ideal platform for this modernization to take place. Download this white paper to better understand the strategies, philosophies, and technologies your organization needs to expand analytics abilities, reduce technical debt, embrace AI, and more.

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Replanteamiento del acceso a las aplicaciones gestión de una fuerza laboral moderna

whitePaper | February 26, 2020

El cambio de paradigma que se está extendiendo por el ámbito tecnológico y empresarial es cada día más evidente. La transición a cloud computing está llegando a su punto de inflexión. Las fusiones y adquisiciones han proliferado. Además, con un número cada vez mayor de usuarios finales que operan fuera del entorno empresarial, los departamentos de TI deben prestar servicio a un ecosistema de usuarios cada vez más diverso, distribuido y exigente

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Spotlight

Vusion

Vusion, a Trimble company, specializes in data analytics and integration for trucking companies; providing operational metrics to help fleet management make better, more predictive decisions about equipment, vehicles and people. Using proprietary modeling technology, Vusion transforms driver performance metrics, GPS data and data from vehicle and equipment manufacturers into meaningful, actionable analytics-streamlining fleet tax reporting, improving fuel efficiency and helping optimize operational profitability. Founded in 2009, Vusion has seen rapid growth, today serving more than 200 companies with a total of over 100,000 tractors…

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