Utilities and Big Data: Using Analytics for Increased Customer Satisfaction

June 4, 2013

“Analytics can help to transform just about any part of your business or organization. Many organizations start where they make their money—in customer relationships.”2 The historic utility-customer relationship is rapidly changing, and customer satisfaction has become an increasingly important key performance metric for today’s utilities. As a result, the new, enlightened utility is one that has turned to data-driven, information-enabled decision-making to better serve its customers. The use of analytics is fundamental to improving and sustaining a utility’s all-important customer connection, as well as its business performance. There are numerous customer-focused drivers at play, one of the biggest being the ability to provide more customized, individual service—in effect, a more personal and effective relationship with each one of its customers.

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Data Collective

Data Collective is a VC fund that makes venture capital investments in data scientists and entrepreneurs working on hard big data problems

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