"Who are you?" Using Big Data to Better Understand Travellers

Big data buzzwords inundate tech and travel conversations alike. And, like social media in its early days, travel retailers recognize they need to pay attention to big data – and as this study found, big data ranks high in the priorities of the industry – but most organizations have not yet implemented the tools and processes to adequately leverage it to drive realtime, 1:1 engagements with customers.

Spotlight

Splice Machine

Splice Machine is disrupting the $30 billion traditional database world with the open-source RDBMS powered by Hadoop and Spark, for mixed operational and analytical workloads. The Splice Machine RDBMS executes operational workloads on Apache HBase and analytical workloads on Apache Spark.Splice Machine makes it easy to create modern, real-time, scaleable applications, or to offload operational and analytical workloads from expensive Oracle, Teradata, and Netezza systems. Typical use cases are ETL, operational reporting or real-time applications.

OTHER WHITEPAPERS
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Azure Data Factory Data Integration in the Cloud

whitePaper | October 6, 2022

Effective data analytics provides enormous business value for many organizations. As ever-greater amounts of diverse data become available, analytics can provide even more value.

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New Technology: The Projected Total Economic Impact™ Of IBM Cloud Pak For Data

whitePaper | May 24, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges.

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Everest Group PEAK Matrix® for Data and Analytics (D&A) Service Provider 2022

whitePaper | September 21, 2022

Global macroeconomic conditions indicate the rising probability of a recession. Despite the resulting cost pressures, enterprise demand for D&A services is rising as enterprises realize that datadriven solutions focused on cost optimization and building competitive advantage are critical to tackle and survive the slowdown. In this regard, service providers can help enterprises in their digital transformation journey by formulating a vision for D&A, modernizing the D&A landscape, and providing the right talent and niche skill sets to achieve direct business outcomes.

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Creating A New Governance Era with A Data Operating System

whitePaper | October 27, 2022

Data governance is on everyone’s mind as we move from a static model of data to a dynamic, living, breathing data architecture. As many brilliant people have already said, data — and knowledge in general — is full of “ghosts,” or implicit knowledge existing within any organization that never makes it to documentation. Ghosts affect companies in both data and people spheres, making it challenging to modernize legacy architectures or bring new talent on board. Even more, it makes using data a challenge.

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PulseNet 2.0 White Paper

whitePaper | May 1, 2023

This document is intended to provide a high-level overview of the proposed data architecture for PulseNet 2.0. If the details come across as vague, that merely reflects where we are in the development phase. Further questions are welcome and can be directed to pulsenet@cdc.gov with “PulseNet 2.0” in the subject line.

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Logical Data Fabric

whitePaper | December 27, 2022

In this whitepaper we will define “data fabric,” look at different implementation strategies, and highlight the value of a logical approach. The paper will delve more deeply into the technical architecture of a logical data fabric and the key components to build a successful one, including the role played by artificial intelligence (AI) and data virtualization.

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Spotlight

Splice Machine

Splice Machine is disrupting the $30 billion traditional database world with the open-source RDBMS powered by Hadoop and Spark, for mixed operational and analytical workloads. The Splice Machine RDBMS executes operational workloads on Apache HBase and analytical workloads on Apache Spark.Splice Machine makes it easy to create modern, real-time, scaleable applications, or to offload operational and analytical workloads from expensive Oracle, Teradata, and Netezza systems. Typical use cases are ETL, operational reporting or real-time applications.

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