AdPushup Begins Header Bidding Analytics and the Hyper Optimizer

AdPushup, a leading ad revenue optimization platform for publishers, has declared the dispatch of two key upgrades as a piece of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the examination platform plans to offer definite constant closeout information for better dynamic, the Hyper Optimizer is an instrument to assist publishers with improving bidder significance and offer quality.

Traditionally, header offering barters have been influenced by shortcomings of gradualness, abundance program asset substantialness, and low page-load speeds. The possible result being negative effects on the distributer's revenue and experience. AdPushup's most recent highlights will change sales, and assist publishers with appreciating key advantages.

The Analytics platform offers point by point offer related data from inside barters, through measurements, for example, normal reaction time, gadgets savvy reports, generally speaking win-rate reports, country-wise reports, header offering win-rate reports, offer rate reports, normal winning eCPM reports, offer scene, normal eCPM reports, and request accomplice execution reports. The accessibility of these experiences empowers publishers to have information sponsored information on bidder execution and the general closeout progress.

Leveraging such insightful data, publishers can oversee bidders and wipe out failures, with the Hyper Optimizer. The Hyper Optimizer permits publishers to make straightforward guidelines, which administer the accompanying bidder-explicit activities:

• Selecting bidders, based on geo and devices, and segments they perform in, instead of running all bidders in all auctions.
• Prioritizing the requests sent to bidders, to allow relatively more time for best-performing partners.
• Changing the initial timeout, based on response time analytics of every segment.
• Changing the refresh timeout, allowing more time for bidders to garner higher bids, when it doesn't impact the user experience.
• Concluding the auction, even before the defined timeouts, if top bidders have returned a bid.
• Switching between server-to-server side bidding and client-side bidding.

Unlike several discovery arrangements, the Hyper Optimizer allows publishers to characterize straightforward principles and activities, and accomplish ideal working conditions for header offering barters. This outcomes in essential advantages, for example, higher revenue and improved page execution.

"It was just six years ago that prebid launched, which today accounts for a greater than 80% market share and in many cases resulting in more than 50% of auction revenue being generated client-side—completely transparent. In the past few years, a lot has changed, and today we have 350+ bidders creating a problem of plenty, bloated and inefficient client-side auctions. With these two features, we aim to further optimize the auctions squeezing out more revenue client-side while ensuring better page performance," says Ankit Oberoi, CEO & Co-Founder, AdPushup.

About AdPushup

AdPushup was formed in 2014 with a simple idea: While A/B testing was becoming popular, no one was using it to optimize publisher-side ad layouts. Our founders built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for our first website. Since then, we’ve garnered top media mentions, raised multiple rounds of funding, and expanded to being a one-stop revenue optimization platform for web publishers. In addition to being a Google NPM AdX Partner, we’re a Microsoft Ventures backed startup, and winner of the NASSCOM Emerge 50 award. Today, we serve and optimize over 2 billion monthly ad impressions for our 300+ publishing partners worldwide.