AppsFlyer Launches Predictive Analytics Solution Predictsk

AppsFlyer, the worldwide attribution pioneer, today declared the forthcoming launch of PredictSK, another predictive analytics arrangement that will be a piece of its vigorous SKAdNetwork suite, SK360. The new item will be accessible after Apple will begin implementing its AppTrackingTransparency system in late-winter. The SK360 suite will keep on supporting the environment all through Apple's forthcoming security refreshes.

SKAdNetwork is going to turn into a significant piece of mission estimation and improvement on iOS, following Apple's most recent protection changes. This deterministic attribution structure gives promoters some information on their iOS crusades, and keeping in mind that Apple has been persistently making updates to improve its contribution to sponsors and application engineers, it additionally presents basic restrictions.

To furnish promoters with the capacity to keep driving positive outcomes and precisely improve their missions, AppsFlyer has added another suite to its arrangement of iOS 14 arrangements - SK360. This thorough set-up of instruments empowers brands to arrange and improve their change esteem, approve their information and keep it extortion free, and incorporate with their selection of accomplices, all through a committed, unified analytics dashboard. Organizations, for example, Facebook, Twitter, Snap, ironSource and many others have just endorsed on to guarantee that pertinent information, for example, postbacks and transformation esteem compositions are consistently conveyed to AppsFlyer and any picked accomplices.

"We’ve been working closely with AppsFlyer to deliver a fully operational plug-and-play SKAdNetwork solution in record time,” said Liwei Chen, Staff Product Manager, Twitter. “The solution was designed together to validate all advertisers’ needs from SKAdNetwork are met: data trust, granularity, optimization and measurement. This is another exciting step for advertisers, delivering upon our promise of helping drive business success while maximizing end-user privacy."

PredictSK, AppsFlyer's predictive analytics answer for SKAdNetwork will be formally turned out not long from now, in accordance with Apple's ATT requirement, as a feature of the organization's SK360 suite. One of SKAdNetwork's restrictions is the short window sponsors are required to depend on for estimating effort execution. With just 24 hours of client movement to work with, streamlining is almost unimaginable. With PredictSK, publicists will actually want to use early signals of commitment (initial 24-72 hours) to foresee long haul crusade execution. PredictSK places portable attribution in SKAdNetwork on 'auto-pilot', eliminating the estimation and timing boundaries and permitting sponsors to keep up and fortify their serious edge in this new reality.

“Since the very beginning, AppsFlyer has been leading iOS 14 innovation, with full transparency to us about the solutions as they became available,” said Dmitry Pinchuk, Vice President, Marketing, SocialPoint. “As a privacy-oriented brand, it was imperative to us that we get on board with the new privacy features for iOS 14. AppsFlyer has helped us understand the new rules, workarounds and successfully drive marketing success.”

“Our guiding star has been and always will be the advertisers’ needs,” said Barak Witkowski, Vice President, Core Product, AppsFlyer. “As part of our holistic set of iOS solutions, AppsFlyer’s SK360 suite will empower brands to eliminate the uncertainty brought on by limited data availability and limited measurement capabilities, while maintaining end user privacy, by combining multiple solutions for maximum coverage. Moreover, PredictSK will enable measurement across all user events to quickly and accurately predict user LTV, helping advertisers save precious time and money. With SK360, advertisers can stay in the driver's seat while complying with the strictest privacy requirements.”

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day.