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How Machine Learning and Big Data Are Changing the Used Car Sales Game

When someone needs to buy a car, taking it for a test drive is often the best way to get a feel for it.But when a car dealer is looking to buy dozens of used cars for their lots, it simply won’t cut it. In 2019, an estimated 40.4 million used cars were sold, according to Edmunds.com, a number that most likely broke the previous year’s record. And while a typical driver may be content driving off the lot in their recently-purchased used car, they probably don’t realize there’s a vast and complex market where used car dealers are stocking their lots with inventory from several sites across the country. Most dealers operate on a bit of art and science, being able to really know their market, know their customers, know what’s right for their lot,” said Tom Esposito, a group product manager at KAR Global, which oversees several automotive marketplaces. “But ultimately, that is far too much information for a lot of these dealers to stay up to date on.

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