Data Architecture

IQVIA Earns Healthcare Leader Recognition in Data Stack Awards

Selects_Global_Leader
  • Snowflake recognizes IQVIA as a Global Healthcare Leader in the Measurement and Attribution category as part of its annual Modern Marketing Data Stack awards.
  • The Modern Marketing Data Stack report comprehensively analyzes data tools, applications, technologies, and processes in marketing data stacks.
  • Orchestrated Analytics GM Tanveer Nasir expressed his gratitude for the recognition and emphasized the company's commitment to improving brand performance and patient lives through data-driven insights and solutions.

Snowflake, a leading data cloud platform, has recognized IQVIA as a Global Healthcare Leader in the prestigious Measurement and Attribution category. This recognition comes as part of Snowflake's annual Modern Marketing Data Stack awards.

The Modern Marketing Data Stack report is the outcome of a comprehensive year-long analysis focusing on data tools, applications, technologies, and processes employed by organizations in their marketing data stacks. This exhaustive assessment, encompassing approximately 8,100 Snowflake customers, employs a weighted scoring algorithm to discern "marketplace leaders" across diverse data-driven business functions and technology categories.

The report underscores IQVIA's proficiency in aiding healthcare and life sciences organizations in the compliant utilization of extensive data resources. This enables swift and precise measurement and reporting, ultimately leading to actionable insights that facilitate informed decision-making and the formulation of effective sales and marketing strategies.

In recent years, life sciences firms have significantly increased their investments in business intelligence (BI) solutions to enhance their competitiveness and performance. However, this growth has also brought forth challenges, such as analytics failing to address essential business questions, the absence of a "single source of truth" for dependable insights, and the inability to prioritize personalized prescriptive insights.

IQVIA's Orchestrated Analytics platform has emerged as a preeminent solution in the industry due to its comprehensive consulting and change management approach. This approach guarantees that solutions align with specific business requirements, irrespective of the market while minimizing initial investment risks. Furthermore, the platform offers an array of self-service applications empowering business stakeholders to customize insights and extract reliable and actionable intelligence.

An exceptional feature of IQVIA's Orchestrated Analytics is its extensive library of algorithms, featuring over 200 algorithms and a multitude of Key Performance Indicators (KPIs) exceeding 400, all aimed at elevating commercial impact through personalized insights for each user. The platform's user-friendly interface is complemented by embedded smart assistants, ensuring effortless access to personalized intelligence across a spectrum of business intelligence tools.

IQVIA's global presence is another hallmark, with a team of over 86,000 experts operating in more than 100 countries. This expansive network accelerates the commercial impact of life sciences companies by furnishing market-relevant insights. In addition, Orchestrated Analytics is entrusted by seven out of the top ten pharmaceutical companies worldwide as they expand their brand portfolios.

Tanveer Nasir, General Manager, Orchestrated Analytics, commented

We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report.

[Source: IQVIA]

He further explains that their insight recommendations and user adoption framework worked together effectively to enhance the sales force's efficiency and increase productivity. They had exhibited a significant ROI just by demonstrating Rx uplift for a top 10 pharmaceutical brand. Nasir conveyed that their commitment to enhancing brand performance and improving patients' lives worldwide by identifying the right customer at the right time through the correct channel and messaging continues to drive their passion.

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