BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
Businesswire | April 10, 2023
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, today announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.
With a vast roster of more than 40 iconic and world-renowned brands, including Reebok, Forever 21, Aéropostale and Eddie Bauer, Authentic's digital platform is powered by more than 200M consumer data files. In partnership with Amperity, Authentic will look to activate data from multiple online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care, to create unified customer profiles.
"We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential,” said Adam Kronengold, Chief Digital Officer, Authentic. “Amperity’s platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions.”
Amperity brings together Authentic’s diverse consumer data to enable 360 unified view and comprehensive understanding of its brand consumers to enhance each brands’ digital engagement strategy.
“Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands,” said Barry Padgett, CEO at Amperity. “The reality is that there are many CDPs, but not all of them are created equal. We're honored Authentic has chosen our platform to help them to deliver personalized experiences for every individual customer, driving engagement and retention to unprecedented levels.”
To learn how other brands like Authentic are partnering with Amperity visit https://amperity.com/customers.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $24.7 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,500-plus freestanding stores and shop-in-shops and 375,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
Businesswire | April 05, 2023
Fivetran, a global leader in automated data movement, today announced support for Amazon Simple Storage Service (Amazon S3) with Apache Iceberg data lake format. Amazon S3 is an object storage service from Amazon Web Services (AWS) that offers industry-leading scalability, data availability, security and performance. Apache Iceberg is a widely supported open-source data format that offers atomic, consistent, isolated and durable (ACID) transactions for data lakes. Fivetran is the automated data movement platform, anonymizing personally identifiable information (PII) while cleansing, normalizing and automatically loading data into the lake.
With expansive storage capacity and support for multiple data formats, the data lake is a popular destination for teams doing analysis on massive data sets or running extensive data science projects that fuel their business. Hundreds of thousands of data lakes run on top of Amazon S3 and, of the many enterprise teams that have already put them to work, a majority cite enhanced business agility, improvement in developing products and services, and enhancing customer service and engagement as benefits of data lakes.
“Fivetran supporting Amazon S3 as a destination is a big deal for our platform Distilled, and anyone building external data and analytics products,” said Aaron Peabody, Co-Founder and CEO at Untitled Firm. “This new destination allows our customers to tap into the full potential of AWS's services. We couldn't be more excited that Fivetran has invested in this destination as it is a force multiplier catalyst for our own product roadmap at Untitled.”
“We now automatically extract, cleanse, deduplicate, and make ready for analysis large volumes of semi-structured data to power data lakes in the same reliable and secure way our customers get their data into their cloud warehouses today,” said Fraser Harris, Vice President of Product at Fivetran. “Fivetran and AWS share a vision that without structure, governance and accuracy of data in a data lake, organizations are unnecessarily increasing complexity and not realizing the full value of the data they store there. Fivetran’s mission is to make access to data as simple and reliable as electricity, and this new support brings that promise to the world of data lakes.”
”We are delighted that the accessibility of Amazon S3 with Iceberg continues to grow,” said Greg Khairallah, Director of Analytics at AWS. “It’s an easy way for our customers to simplify data ingestion while providing customers the scalability of a data lake and the reliable data transformation of a data warehouse.”
As organizations continue to leverage data lakes to run analytics and extract insights from their data, progressive marketing intelligence teams are demanding more of them, and solutions like Amazon S3 and automated pipeline support are meeting that demand. Tinuiti, one of the largest independent performance marketing firms, handles large volumes of data on a daily basis and must have a data lake — Amazon S3 in particular — to power their customers' brand potential.
“The data lake is an easy, affordable, secure and robust way to store all our customers' data,” said Lakshmi Ramesh, Vice President, Data Services at Tinuiti. “The main challenge is in optimizing performance and accessibility, but with Fivetran’s support for Amazon S3 with Iceberg it will further optimize our Fivetran pipeline. Since the data lake is our single source of truth, it is critical that all the data ingested from different sources be accessible in the data lake.”
Instead of focusing on all the manual steps required to ingest data, cleanse it, prepare it for usage, hash and block sensitive data, and then start querying it, modern organizations see great value in reducing data lake management efforts through pipeline automation and governance.
"Fivetran’s support for Amazon S3 and its standardization on Iceberg format makes it easier than ever for organizations to get their data into a lakehouse,” said Tomer Shiran, co-founder and CPO, Dremio. “With Fivetran, AWS and Dremio, organizations can build their open data lakehouse architecture for users to quickly access and query data and provide critical data-driven business insights."
Fivetran automates data movement out of, into and across cloud data platforms. We automate the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Conagra Brands, JetBlue, Lionsgate, Morgan Stanley and Ziff Davis, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Prnewswire | April 17, 2023
Tellius, the AI-powered decision intelligence platform, today announced that the company has been recognized as a Visionary again by Gartner in the Magic Quadrant™ for Analytics & Business Intelligence Platforms. The evaluation was based on specific criteria that recognized Tellius' Completeness of Vision and Ability to Execute.
"A vast majority of organizations today are overwhelmed by the sheer volume of data they possess, resulting in a struggle to make data-driven decisions. Tellius enables individuals of all skill levels to access and analyze vast amounts of data, bridging the gap between data and actionable insights," said Ajay Khanna, CEO and Founder of Tellius. "We believe being positioned in the Visionaries Quadrant is a testament to our innovative approach in combining artificial intelligence with a modern natural language analytics interface to enable instant self-service ad hoc analysis of billions of data records."
Data-driven decision-making for all
Tellius enables organizations to get faster ad hoc answers and insights from all their data using AI-powered automation. A natural language search interface allows users to ask questions across billions of records; automated insights surface hidden drivers and trends so users understand "why" metrics are changing; and AI-generated predictive recommendations help users know how to best proceed.
"Tellius unlocks true self-service analytics at cloud scale across different teams along the analytics process," said Hardik Chheda, Chief Product Officer at Tellius. "Business teams have an easy-to-use Google-like conversational search interface for ad hoc analysis, analyst teams can dive deep into automated insights such as root cause analysis, cohort analysis, and anomaly detection, while data teams love the flexibility of transforming data with SQL/Python in addition to a powerful point-n-click interface."
Since launching, Tellius has gained considerable traction in the growing decision intelligence market, empowering customers across industries—including multiple Fortune 500 companies—to augment human expertise with AI/ML for better and faster business decision-making.
A multinational CPG firm uses Tellius to generate 360° shopper profiles 10x faster with 90% effectiveness to optimize targeted promotions, resulting in multimillion-dollar revenue impact
A leading life sciences firm's analyst team creates prescriber identification ML models with the automated machine learning functionality to successfully identify 30% more sales opportunities
A SaaS startup uses Tellius' self-service augmented analytics capabilities to get faster churn analysis and reduce reporting time by 91% to gain a 360° view across 40+ siloed brands
The company has raised more than $33 million in funding to date. Tellius was also previously recognized as both a Visionary in the 2022 Magic Quadrant™ for Analytics and Business Intelligence Platforms, as well as a Representative vendor in the 2022 Market Guide for Multipersona Data Science and Machine Learning Platforms.
View a complimentary copy of the 2023 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms report, and learn more in this blog, "Tellius Named a Visionary in the Gartner® Magic Quadrant™ for Analytics & Business Intelligence Platforms 2 Years Running." Please also join Tellius for an upcoming webinar, "A Deep Dive into Decision Intelligence: Democratizing Data for Better Decision-Making."
Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, 6 April 2023, Kurt Schlegel, et al.
Gartner, Market Guide for Multipersona Data Science and Machine Learning Platforms, 2 May 2022, Pieter den Hamer, et al.
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Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Tellius is an AI-powered decision intelligence platform that enables anyone to get faster insights from their data. The company helps organizations across industries, including financial services, pharmaceutical and life sciences, retail, healthcare, and high technology, accelerate their journey from data to decisions by augmenting human expertise and curiosity with intelligent automation. The company's platform combines AI- and ML-driven automation with a search interface for ad hoc exploration, allowing users to ask questions of their business data, analyze billions of records in seconds, and gain comprehensive, automated insights in a single platform. Founded in 2016, Tellius is backed by Baird Capital, Sands Capital Ventures, Grotech Ventures, and Veraz Investments.
To learn more, follow Tellius on LinkedIn and Twitter, or visit www.tellius.com.