NielsenIQ | July 27, 2021
Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients, was acquired by NielsenIQ today. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers.
NielsenIQ’s Connect platform, combined with Cornerstone’s AI technology Curve, and unrivaled data assets, will extend the company’s price and promotion analytics leadership by creating best in class, end-to-end revenue management solution fully integrated with clients’ financial, promotional and...
BIG DATA MANAGEMENT
Linktree | July 26, 2021
Linktree, a market-leading linking platform, has collaborated with Snowflake, a data cloud company, to support the company’s business intelligence and analytics activities.
Linktree allows content creators, brands, artists, publishers, agencies, and businesses to curate an online ecosystem and monetize their passion, instantly guiding their audience to the destinations they care about. It holds a 90 per cent market share and is being used by the likes of TikTok, Selena Gomez, Red Bull, Metallica, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central, and HBO.
Rosyll Xavier, Head of Data at Linktree, said that it became clear in 2020 to the senio...
BIG DATA MANAGEMENT
Adobe | July 23, 2021
Adobe Analytics curriculum for education was announced by Adobe today. It is a global program that supports the future workforce with in-demand data science skills. The Adobe Education Exchange will allow college students and professors to use Adobe Analytics- the industry-leading customer data analytics platform- for free and get access to the course curriculum with hands-on activities. Students will learn how to use data to drive business decisions and learn new skills for a career spanning data science to marketing and product management. This program is an extension of the Adobe Creative Campus program which advances digital literacy through access to Adobe Creative Cloud in the classroo...
Dremio | July 22, 2021
Dremio, the SQL lakehouse company, today announced its cloud-native SQL-based data lakehouse service, Dremio Cloud. Built for the purpose of the cloud, Dremio Cloud makes cloud data lakes 10x easier and deliver an infinite scale and industry-leading security. It empowers organizations of all sizes to leverage a no-copy open data architecture eliminating the need to copy data into costly and exclusive data warehouses.
Dremio Cloud has reimagined the traditional data lake by combining the best of traditional data warehouses and data lakes into an SQL warehouse. It has also removed the limitations of a traditional data warehouse thus eradicating the cost and complexity of copying...