Syntasa, a leading provider of composable martech solutions, has unveiled a new feature designed to empower companies interested in Customer Data Platforms (CDPs). This new capability allows companies to leverage the 'Data Ready for CDPs' solution within a private cloud environment, allowing organizations to effortlessly import relevant customer data for utilization within their chosen CDP.
As businesses expand their horizons towards gaining a comprehensive understanding of customer journeys and experiences across various channels, the adoption of CDPs has surged to enhance marketing and customer engagement endeavors. With privacy regulations becoming increasingly stringent, companies are turning to zero and first-party data to fuel their CDP program. However, the process of collecting, cleaning, and transforming this zero and first-party data from internal systems to effectively power CDPs has proven to be a formidable challenge for marketing teams.
On the journey to implementing CDPs, marketing teams have encountered a significant obstacle in the form of extended deployment timelines. Conventional CDP programs often demand 6-12 months merely to launch the Minimum Viable Product (MVP). This protracted timeline poses a substantial hurdle for businesses eager to reap the benefits of a CDP swiftly. Furthermore, manual data preparation for CDPs persists as a labor-intensive and error-prone procedure, resulting in increased time and costs for integrating each new data point with a CDP. Compounding the issue, customer data is typically fragmented across diverse systems, often lacking cleanliness and necessitating robust collaboration among various teams to render it actionable. This complexity makes integrating data from disparate sources into a CDP a daunting task.
Syntasa's core platform operates within the customer's own Virtual Private Cloud (VPC), affording them direct access to raw data for cleansing and transformation, facilitated by a spectrum of low-code to full-code transformations. Ultimately, the marketing team gains the autonomy to select data through a user-friendly interface and connect it to the CDP of their choice, all without necessitating technical team support.
In addition to fostering a collaborative environment where data and marketing teams work synergistically, the solution incorporates data observability components that monitor every data field transmitted to the CDP. This feature enables prompt identification of data issues, preventing them from impacting business Key Performance Indicators weeks later.
About Syntasa for Marketing
Syntasa for Marketing offers composable martech solutions featuring a range of application options from no-code to low-code and pro-code. These solutions orchestrate cloud-native services and harness the latest advancements in AI and machine learning to derive insights from digital behavior and autonomously activate these insights. The company's solutions simplify the cleansing and transforming process of onsite and offsite customer data to deliver meaningful hyper-personalization solutions fueled directly by first-party data. Additionally, the platform provides martech solutions for constructing and deploying AI/ML data science models for audience building and analysis, as well as orchestrating audience-centric omnichannel marketing campaigns across paid media, CRM, onsite personalization, and martech tools.