10 QUESTIONS TO ASK YOUR DATA PROVIDER

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to synthesize key business patterns and trends, to uncover new opportunities, help identify your best target accounts, and provide a full view of each customer. Make sure your vendor understands how to look at the right data, in the right way to produce results.