9 MYTHS ABOUT DATA DRIVEN MARKETING

June 7, 2019

Data driven marketing is a strategy that businesses use to gain detailed insights and trends about customer engagement and interaction. It enables marketers to enhance their efforts and bring new changes in the B2B marketing landscape. There are many misconceptions surrounding data-driven marketing. Given the current scenario, there is an immediate need to clear them. Data-driven marketing can help businesses reach their goals and have successful marketing campaigns. The misconceptions businesses have about data-driven marketing can turn their efforts futile.

Spotlight

Digital Lumens

As an OSRAM business, Digital Lumens is driving the industrial and commercial smart building revolution through superior software, products, and system integration. Its cloud-based intelligence platform, SiteWorx, brings the tangible benefits of the Internet of Things (IoT) to commercial and industrial environments worldwide, and leverages the power of connected lighting, IoT sensors, and software to deliver business intelligence from a unique vantage point—overhead. Its smart building solutions have been deployed across nearly 500 million square feet of space, and the company is distinguished by breakthrough technology, a management team of proven visionaries from the solid-state lighting and distributed networking industries, and proven results from real-world clients in 45 countries. For additional information, please visit www.digitallumens.com.

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Spotlight

Digital Lumens

As an OSRAM business, Digital Lumens is driving the industrial and commercial smart building revolution through superior software, products, and system integration. Its cloud-based intelligence platform, SiteWorx, brings the tangible benefits of the Internet of Things (IoT) to commercial and industrial environments worldwide, and leverages the power of connected lighting, IoT sensors, and software to deliver business intelligence from a unique vantage point—overhead. Its smart building solutions have been deployed across nearly 500 million square feet of space, and the company is distinguished by breakthrough technology, a management team of proven visionaries from the solid-state lighting and distributed networking industries, and proven results from real-world clients in 45 countries. For additional information, please visit www.digitallumens.com.

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