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Big Data and Marketing Infographic

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. Check out this new infographic: Big Data and Marketing to learn: what big data is, how it works, facts & stats, case studies and how it relates to marketing analytics.

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Data Science Council of America

The Data Science Council of America (DASCA) is an independent, third–party, international credentialing organization for Big Data professionals. DASCA credentialing programs for aspiring and working big data professionals are fleshed on the world's first vendor–neutral standards – the five–pronged DASCA Essential Knowledge Framework (EKF™). The EKF™ enunciates for both big data professionals and recruiters alike, a universal and standardized model of Essential Knowledge Prerequisites, which DASCA concludes as critical for big data professionals to possess if they desire to excel consistently in their jobs and establish themselves in the league of world's finest big data professionals.

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