The Flood of Big Data Analytics

March 28, 2019

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. This is where the IBM Netezza® Factor comes in play, enabling a fluid analysis of complex data capable of unleashing a torrent of innovative, next-level ideas and results

Spotlight

Warwick Analytics

Spinout from The University of Warwick, providing automated predictive analytics for structured and unstructured data. Founded originally to provide early warning for manufacturing issues with heterogeneous datasets, Warwick Analytics have since expanded the technology into other sectors such as transportation, finance, life sciences, retail and consumer products. The use cases are maintenance, marketing, customer experience, customer services and risk. Warwick Analytics flagship product is PrediCX. PrediCX is a text classification tool using proprietary machine learning algorithms which ask for help from a 'Human-in-the-Loop' only when needed, in the minimal way to maximize its performance.

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Spotlight

Warwick Analytics

Spinout from The University of Warwick, providing automated predictive analytics for structured and unstructured data. Founded originally to provide early warning for manufacturing issues with heterogeneous datasets, Warwick Analytics have since expanded the technology into other sectors such as transportation, finance, life sciences, retail and consumer products. The use cases are maintenance, marketing, customer experience, customer services and risk. Warwick Analytics flagship product is PrediCX. PrediCX is a text classification tool using proprietary machine learning algorithms which ask for help from a 'Human-in-the-Loop' only when needed, in the minimal way to maximize its performance.

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