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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

Cortex Intelligence

Cortex brings a new and broader approach to BI/Data Analytics software. BI products were designed with the mindset that useful data resided solely on companies own transactional systems. The problem is that, today, the Internet is full of new and interesting data sources, and many of them are unstructured in nature (PDF/PPT files, full text, images, videos, etc). Blogs and news sources have soared, trade associations now make industry data available on their websites, Latin American local governments publish relevant data on their chaotic websites, and consumers share their thoughts over both global and local social media platforms (Twitter, Facebook, ReclameAqui, etc). Cortex is the only platform today that fully tackles that problem in Latin America. Cortex combines world class BI features with the ability to easily subscribe to several external market data feeds. It is also the only of its kind to seamlessly analyze both quantitative and textual data. Cortex is SaaS, on the cloud,

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The History of Content Marketing