The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

Predictive Analytical Resources Limited

Predictive Analytical Resources Limited (PARL), formerly SPSS East Africa Limited, was set up in Nairobi as a regional franchise of SPSS in 1998 to be the main partner office in Kenya. 14 years later we have evolved to become the leading IBM Partner for Central , Eastern and Western Africa (CEWA) in the provision of predictive solutions and services in Kenya and across the African continent

Other Infographics
news image

Importance of Big Data Analytics in Businesses

Infographic | February 4, 2022

Big Data Analytics is important in business as it helps organizations harness their data and use it to identify new opportunities. Global big data and business analytics market size will reach Leveraging a big data analytics solution helps organizations unlock their strategic values and take full advantage of their assets. Big data initiatives were rated as “extremely important” by 93% of companies $684.12 billion by 2030.

Read More
news image

A global study of data workers' activities

Infographic | July 1, 2022

But modern data workers also perform data science and data application development activities, which require additional commercial and open-source software.

Read More
news image

Benefits of Data Modeling for Businesses

Infographic | February 3, 2022

Data modeling makes it easier for developers, data architects, business analysts, and other stakeholders to view and understand relationships among the data in a database or data warehouse. Benefits of data modeling helps companies take fast data-driven decisions and enhance the business processes at a higher rate.

Read More
news image

Data analytics infographic vector image

Infographic | March 12, 2020

Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusion and supporting decision-making.

Read More
news image

Top Trends in Data Protection

Infographic | June 14, 2022

In late 2021, an independent research firm surveyed over 3,000 IT decision makers and IT professionals about their IT and data protection drivers and strategies heading into 2022.

Read More
news image

Importance of Data Encryption

Infographic | March 30, 2022

Reasons Why Encrypting Data is Crucial Encryption is the last line of defense Encryption Can Increase Consumer Trust Encryption Can Help to Protect Remote Workers

Read More

Spotlight

Predictive Analytical Resources Limited

Predictive Analytical Resources Limited (PARL), formerly SPSS East Africa Limited, was set up in Nairobi as a regional franchise of SPSS in 1998 to be the main partner office in Kenya. 14 years later we have evolved to become the leading IBM Partner for Central , Eastern and Western Africa (CEWA) in the provision of predictive solutions and services in Kenya and across the African continent

Events