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The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

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Predictvia

Innovative data analysis methods applied to public opinion and market research. Predictvia is a predictive analytics company that invests important resources in the development of optimal predictive methods. We are constantly researching new Machine Learning and Statistical methods to improve the way we find people that have a desired characteristic or potential behavior among the general population of a given region. Predictvia was originally founded in Caracas, Venezuela and is currently expanding business from Palo Alto, California.

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The History of Content Marketing