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The SiriusDecisions B-to-B Marketing Automation Study Infographic

July 8, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like? Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales teams view the entire revenue engine and add insight to opportunities at all stages of development?

Spotlight

Hyperion Solutions Corporation

Hyperion Solutions Corporation is a provider of business performance management software. It offers business performance management solution that integrates financial management applications with a business intelligence (BI) platform into a single system. Its solutions enable customers to collect, organize and analyze data from disparate transaction systems, such as accounting, billings, bookings, supply chain, sales force automation and call centers. Its products include financial and operational applications, and a BI platform. The Company serves customers in 45 countries through its network of more than 600 partners worldwide. It markets and sells its products in North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. In September 2005, the Company released Hyperion System 9, a performance management system that integrates a modular suite of financial management applications with a BI platform. In May 2006, it acquired UpStream Software. (Source: 10-K)

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The SiriusDecisions B-to-B Marketing Automation Study Infographic